Free on-demand webinar

3 ways brand control breaks in the zero-click era

Topic: How AI and zero-click discovery are reshaping brand trust, consistency, and control
Duration: 45 minutes

Learn why traditional brand guidelines are no longer enough—and how AI-driven content and zero-click discovery are changing how brands are interpreted, trusted, and experienced.

Understand what’s really shaping brand control today

In this webinar, you’ll discover:

  • How the zero-click era shifts brand meaning away from owned channels
  • Why AI enables uncontrolled content creation across teams, partners, and platforms
  • Where the gaps are between brand strategy, governance, and everyday execution
  • How leading CMOs are rethinking brand control for the AI era

Leave with a clear framework for reconnecting strategy, governance, and execution—so your brand stays consistent, authentic, and trusted at scale.

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Stefan Gass
CMO, Papirfly

Stefan leads global marketing at Papirfly and works with enterprise teams to build scalable, brand-safe content operations across regions, channels, and technologies.

Maarten Evertzen
Managing Partner, VIM Group

Maarten advises global brands on strategy, governance, and transformation, helping organizations turn brand intent into consistent execution across complex, decentralized environments.

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FAQs

What will I learn about brand control in this on-demand webinar?

This on-demand webinar explains how brand control breaks in the zero-click era, where AI-generated answers and platform summaries shape brand perception before users ever visit owned channels. You’ll learn where traditional brand guidelines fail, how AI-driven content creation increases risk, and what CMOs are doing to regain brand control at scale.

Who should watch this webinar on brand control and AI?

This webinar is designed for CMOs, brand leaders, and marketing operations teams responsible for brand control across regions, teams, and partners. It is especially relevant if your organization is struggling with off-brand AI-generated content, inconsistent execution, or loss of visibility and trust in zero-click discovery environments.

How long is the webinar and what practical takeaways does it include?

The on-demand webinar is 45 minutes long and includes a clear framework for restoring brand control in the AI era. Viewers leave with practical guidance on reconnecting brand strategy, governance, and everyday execution—so brand meaning stays consistent, trusted, and aligned, even when content is created and surfaced by AI.