In most industries there is fierce competition. If you want to stand stronger than your competitors, you have to stand out and preferably be one step ahead, so consumer preferences go in your favour.

One area where there is a chance to stand out is through display ads, or banner ads if that is your preferred naming. We’re taking a closer look at why you should put energy and work into display advertising and what advantages it provides, hang tight.

Does display advertising work?

The short and simple answer is: Yes. If you think about it, can you remember the last time you visited a web site where there were no display ads? When there is a mass of things, a quick rule of thumb – because it works! Display ads work very well which is part of the reason why 84% of marketers invest in display ads.

Continue reading “This is why Display Ads give your brand superpowers”