From fragmented tools to consistent branding: How Stora Enso empowered its teams with Papirfly
At Stora Enso the business focus is on the abundant possibilities of renewable materials. Stora Enso creates solutions for low carbon building construction, circular packaging and advanced biomaterials, alongside expert forest management.
Today, their solutions are found in such segments as building, retail, food and beverages, manufacturing, e-commerce, pharmaceutical, cosmetics, confectionary, hygiene and textiles. However, behind the scenes, the company’s diverse operations had a marketing problem—one of scattered tools, fragmented systems, and frustrated teams struggling to maintain brand consistency.
Stora Enso empowers its global workforce to deliver work
that is always on brand
12
countries
10,000+
employees globally
1,000+
active users
Driving consistency through smarter brand activation tools
Driving consistency through smarter brand activation tools
Stora Enso, driven by its high‑performance culture, recognized the need for tools that could evolve their team’s ways of working while maintaining brand consistency. They sought a solution that would simplify processes, ensure consistency, and empower their teams to leverage all brand assets in an effective and efficient way.
Stora Enso, driven by its high‑performance culture, recognized the need for tools that could evolve their team’s ways of working while maintaining brand consistency. They sought a solution that would simplify processes, ensure consistency, and empower their teams to leverage all brand assets in an effective and efficient way.
From chaos to clarity in brand asset management
From chaos to clarity in brand asset management
The challenges were clear. Brand‑related assets were stored in multiple locations, from PDFs to outdated folders and tools. There was no single source of truth, and teams were often left wondering if they were working with the right materials.
Their existing brand management tool was underutilized due to poor usability, and producing high‑quality assets required costly outsourcing or software licenses. With 20,000 employees in 42 markets and multiple divisions relying on these disjointed systems, the need for change couldn’t have been more clear.
The challenges were clear. Brand‑related assets were stored in multiple locations, from PDFs to outdated folders and tools. There was no single source of truth, and teams were often left wondering if they were working with the right materials.
Their existing brand management tool was underutilized due to poor usability, and producing high‑quality assets required costly outsourcing or software licenses. With 20,000 employees in 42 markets and multiple divisions relying on these disjointed systems, the need for change couldn’t have been more clear.
“With a centralized platform, we’ve improved the transparency and control of our branding efforts. Every team, no matter where they’re located, has access to the tools they need to create high‑quality, on‑brand materials. It’s not just about efficiency—it’s about empowering our people to deliver work that is always on brand.”
Jessica Adel
Brand Director
Stora Enso
The challenge: Unifying a global brand with fragmented resources
The challenge: Unifying a global brand with fragmented resources
Stora Enso’s size and global reach made branding a complex endeavor. Their tools and processes were fragmented, creating barriers to efficiency and creativity:
- Scattered resources: Brand assets were stored in multiple locations, from outdated systems to shared PDFs, leaving teams uncertain about which materials were current or approved.
- Inconsistent processes: With no single source of truth, people solved things on their own, creating inconsistencies that diluted the brand’s identity.
- High reliance on outsourcing: Producing high‑quality marketing assets required frequent use of external agencies, increasing costs and slowing down time to market.
- Poor tool usability: Existing solutions were underutilized due to their complexity, cost and availability forcing teams to spend more time on workarounds than on creativity.
To address these challenges, Stora Enso needed a platform that would simplify processes, centralize assets, and enable their teams to work more collaboratively and efficiently.
“The change has been significant. Within months, our teams across divisions embraced the platform, producing consistent, professional‑quality content in‑house. it’s given us the possibility to be effective and efficient in our work, even with limited resources and budgets.”
Jessica Adel
Brand Director
Stora Enso
One platform, endless brand potential
One platform,
endless brand potential
Stora Enso’s implementation of Papirfly has transformed their branding operations, providing a centralized platform that continues to deliver meaningful results:
- A single source of truth: All brand assets, templates, and guidelines are now housed in one easily accessible hub, eliminating confusion and ensuring all teams, across divisions and regions, work from the same playbook.
- Easier asset management: Teams can store, search, and share assets with ease, reducing the time spent hunting for materials and creating a more streamlined workflow.
- Empowered creativity: Intuitive templates enable teams to create high‑quality content, including social media posts, banners, and videos, that adhere to Stora Enso’s visual identity and branding standards—all without relying on external agencies.
The platform has significantly improved the balance of creativity and consistency in the outputs, enabling much higher efficiencies in how their teams work and collaborate.
Fast adoption
Improved efficiency
Consistent Go-To-Market
Empowered end users
“What used to take weeks and often required external support is now completed in hours. This platform has streamlined our workflows and improved brand consistency. It’s been a game‑changer for Stora Enso.”
Jessica Adel
Brand Director
Stora Enso
A story of empowerment and performance
A story of empowerment and performance
Stora Enso’s transformation centred on empowering its employees and fostering creativity through a cohesive branding platform. This innovative, user‑friendly platform simplified the formerly cumbersome process of locating assets, templates, accessing tools, and creating new marketing materials, allowing teams to produce work of higher quality and at a faster pace. This approach perfectly aligns with the high‑performance culture that brings the company’s employees together.
Stora Enso’s transformation centred on empowering its employees and fostering creativity through a cohesive branding platform. This innovative, user‑friendly platform simplified the formerly cumbersome process of locating assets, templates, accessing tools, and creating new marketing materials, allowing teams to produce work of higher quality and at a faster pace. This approach perfectly aligns with the high‑performance culture that brings the company’s employees together.
Looking ahead: strengthening the foundation for growth
Looking ahead: strengthening the foundation for growth
Stora Enso’s success with Papirfly has positioned the company for continued growth and innovation. With a strong foundation in place, they are ready to scale their efforts further, ensuring their brand continues to add value to the business.
By overcoming fragmentation and inefficiencies, Stora Enso has not only unified their brand but also created a collaborative, empowered culture that drives creativity and impact across all divisions.
