Powering up partnerships: How STIHL Switzerland elevated dealer marketing & enablement
STIHL Switzerland transformed dealer marketing across a network of more than 600 dealers with a centralized hub that streamlines campaigns, accelerates speed to market, and ensures brand consistency. By combining customizable templates, centralized governance, and built-in analytics, the brand has empowered dealers to engage customers faster and more effectively — while keeping every asset on-brand.
STIHL Switzerland empowers its dealer network to deliver marketing that is always on brand
600+
dealers in the network
100%
brand-compliant marketing assets
3x faster
campaign activation speed
Scaling dealer marketing while staying on-brand
Scaling dealer marketing while staying on-brand
STIHL Vertriebs AG Switzerland is responsible for distributing STIHL products in Switzerland and Liechtenstein. Products are sold exclusively through a network of service-oriented specialist dealers. The Swiss team supports these partners with logistics, marketing, and service solutions —ensuring a consistent brand experience across the region.
STIHL Vertriebs AG Switzerland is responsible for distributing STIHL products in Switzerland and Liechtenstein. Products are sold exclusively through a network of service-oriented specialist dealers. The Swiss team supports these partners with logistics, marketing, and service solutions —ensuring a consistent brand experience across the region.
Creating a connected dealer ecosystem for consistent, efficient marketing
Creating a connected dealer ecosystem for consistent, efficient marketing
STIHL Switzerland operates through a vast and diverse dealer network – spanning 600 dealers – across multiple regions. With the continuous expansion of its product lines — both in breadth and depth — the complexity of marketing efforts has naturally increased.
As part of its ongoing digitalization strategy, STIHL aimed to offer dealers a seamless, end-to-end brand experience. The goal was to activate local promotions more efficiently, deliver scalable, brand-compliant content, and unify the management of print, digital, and in-store assets within a single, cohesive system to ensure consistency and efficiency across all channels.
STIHL Switzerland operates through a vast and diverse dealer network – spanning 600 dealers – across multiple regions. With the continuous expansion of its product lines — both in breadth and depth — the complexity of marketing efforts has naturally increased.
As part of its ongoing digitalization strategy, STIHL aimed to offer dealers a seamless, end-to-end brand experience. The goal was to activate local promotions more efficiently, deliver scalable, brand-compliant content, and unify the management of print, digital, and in-store assets within a single, cohesive system to ensure consistency and efficiency across all channels.
“Our dealer hub has enhanced how we support our dealers in Switzerland. The ease of updating content, managing newsletters, and providing our partners with instant access to marketing assets has improved our efficiency. The platform’s ability to manage news, events, ads, and sales enablement materials in one place has brought greater ease and consistency to how we work — both internally and with our dealers.”
Sandra Bruderer
Chief Marketing Officer
STIHL Vertriebs AG Switzerland
The solution: A centralized dealer marketing hub
The solution: A centralized dealer marketing hub
To address this, STIHL implemented a comprehensive dealer hub, powered by Papirfly and tailored to STIHL’s unique needs. This solution included a centralized asset management system for easy access to all marketing materials, along with customizable templates for quick localization of campaign pages, which has been developed as a collaboration between STIHL and Papirfly. Cross-channel compatibility ensured a consistent brand experience across all locations, while the centralized platform allowed for faster time-to-market. Built-in analytics provided valuable insights for performance tracking and optimization of campaign pages and assets.
Centralized asset
management system
Customizable templates
Built-in analytics
Faster dealer marketing campaigns, stronger brand consistency
Faster dealer marketing campaigns, stronger brand consistency
The implementation of STIHL’s dealer hub marked a key milestone in the execution of its broader digitalization strategy in retail marketing. The company observed measurable improvements in the speed and efficiency of campaign distribution, with dealers activating promotions much faster than before. Brand consistency improved across all channels, while dealers gained greater autonomy in producing localized marketing materials.
The platform also introduced real-time visibility into dealer adoption and campaign engagement. This enables STIHL to identify campaigns with lower engagement and respond proactively. The system’s flexibility allows for targeted adjustments — such as highlighting specific campaigns, modifying asset visibility, or providing additional support materials — to enhance the user experience and encourage participation.
New dealers benefit from a smooth onboarding process through self-service training videos and resources available directly within the hub, helping them quickly become familiar with the platform’s capabilities.
Dealers reported easier access to up-to-date marketing assets, and there was a notable increase in the use of marketing materials across the Swiss dealer network. The ability to track these metrics and make data-driven decisions has enhanced STIHL Switzerland’s ability to support and optimize their dealer marketing efforts.
About STIHL
STIHL is a global leader in motorized tools for forestry, landscaping, construction, and gardening—offering battery, electric, and petrol-powered solutions known for their durability and performance. Since 1971, STIHL has been the world’s best-selling chainsaw brand.
Discover more about retail marketing
See how leading brands transform local campaigns into consistent, high-impact experiences.
Discover more about retail marketing
See how leading brands transform local campaigns into consistent,
high-impact experiences.
See how leading brands transform local campaigns into consistent, high-impact experiences.
FAQs
FAQs
Dealer marketing refers to the strategies and tools brands provide to their retail or distribution partners to help them promote and sell products locally. It includes assets, campaigns, training, and brand governance to ensure consistency across all channels.
A dealer marketing hub centralizes all marketing assets, templates, and campaigns in one place — allowing dealers to access up-to-date content, localize materials quickly, and launch promotions faster while staying on-brand.
Dealer marketing helps overcome common issues such as inconsistent branding, outdated assets, slow campaign rollouts, and a lack of visibility into local market performance.
Success is typically measured by campaign adoption rates, asset usage, dealer engagement, speed to market, and sales performance in local markets. Analytics within the dealer hub make this easy to track.
Yes — by giving dealers access to brand-compliant templates and approved assets, dealer marketing ensures every promotion and communication reflects the brand’s identity and values, no matter the location.
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