Managing digital assets is challenging – even more so when you’re doing it across global teams, multiple markets, and countless channels. The reach of modern brands has never been greater, and neither has the complexity of keeping digital content organized, on-brand, and ready to use.
That’s why Digital Asset Management is so important for brands today. A global DAM system solves all the challenges of managing digital assets by centralizing content and making it easy to find, share, and protect.
What is DAM?
Digital Asset Management (DAM) is a system for housing digital content. It brings all your assets together in one searchable location – everything from images, videos, and presentations to campaign documents and brand guidelines.
The benefits of using DAM software include:
- Faster access to the right files
- Stronger brand consistency
- Fewer duplicated or lost assets
- Reduced time and cost of content production
But not all Digital Asset Management systems are the same. So how do you choose the right global DAM system for your organization? Here are the three key considerations to help guide your decision.
3 questions to consider when choosing a DAM solution
1. Will the DAM make it easy for users to find and use assets?
Your DAM software should provide an effortless user experience, especially when it comes to searching for digital assets. If the system is slow, confusing or hard to navigate, people will avoid it – and you’ll be back to makeshift storage solutions like Google Drive or Dropbox.
Ask yourself:
- Is the navigation intuitive?
- Can you tag and categorize assets using your organization’s terminology?
- Are there filters available by tag or category to help you search faster?
- Is the interface clear across desktop, mobile, and tablet?
- Is it easy to share assets with teams in multiple locations?
- Can the system be translated into other languages for global teams?
- Does it prevent duplicate uploads?
- Are only brand-compliant assets available, applying GDPR and rights management?
- Can assets be exported in a variety of file formats?
Intuitive DAM software is only half the story – the other half is disciplined asset management. Clear labelling and consistent terminology make content even more searchable – and help turn your DAM into a true productivity engine.
2. Does the DAM enable both global and local activation?
Local marketing matters – 71% of consumers prefer advertising tailored to their location or situation. That means teams need global assets they can adapt for language, culture, and market-specific campaigns without reinventing the wheel.
With a centralized global DAM system:
- Brand assets are always available and on-message
- Local teams can access culturally relevant imagery and copy
- Campaigns can be created faster, without external agencies.
Papirfly takes this further with Templated Content Creation — a solution that allows any approved user, regardless of design skills, to create on-brand, localized materials instantly.
Not sure what to look for in a DAM?
We’ve got you covered
Not sure what to look for in a DAM?
We’ve got you covered.
Not sure what to look for in a DAM?
We’ve got you covered.
3. Can you control user access through the DAM system?
While accessibility is critical for effective Digital Asset Management, unrestricted access can create problems. The wrong asset in the wrong hands can lead to off-brand content, compliance breaches such as GDPR, or costly mistakes.
Your DAM software should:
- Provide usage statistics to measure ROI on specific materials
- Allow admin-level permissions for approving, uploading, or deleting assets
- Restrict access to certain files by user role, team, or location
- Track who is adding, editing, or downloading assets
- Enable teams to build bespoke brand portals for specific campaigns or user groups
Take control with digital asset library software
A global Digital Asset Managment system isn’t just a storage solution – it’s a strategic tool for protecting your brand, speeding campaign delivery, and empowering your teams.
With Papirfly’s Digital Asset Management and Templated Content Creation suite, you get:
- Unlimited asset storage and intelligent categorization
- On-brand asset creation with intuitive templates
- Global brand education tools
- Campaign management with full visibility
If you’re ready to activate your brand on a global scale while keeping every asset consistent, accessible, and secure, find out about the Papirfly Suite today.
FAQs
A DAM is a centralized platform where all your digital assets – images, , videos, documents, guidelines, and more – are stored, organized, and made accessible to approved users. It ensures your teams can quickly find the right files, maintain brand consistency, and avoid duplication or lost content. Read more in our guide.
Global brands operate across multiple teams, markets, and channels. DAM provides a single source of truth for all assets, enabling faster campaign delivery, reducing wasted resources, and strengthening brand governance across every location.
There are three essential to consider when building a global DAM system:
1. Prioritize navigation and user experience so assets are easy to find and use.
2. Support both global and local marketing needs with adaptable, on-brand content.
3. Control access and permissions to prevent misuse and maintain asset quality.
Papirfly gives retail teams instant access to brand assets, with tools to localize content and stay consistent across every market. Whether a centralized or franchise model, it’s built for scale, supporting speed, control, and brand integrity in every store and channel.
Papirfly cuts costs by reducing agency spend, speeding up campaigns, and eliminating asset waste. Retailers benefit from faster execution, stronger brand control, and better engagement in every region.
The Papirfly suite combines DAM software with Templated Content Creation, enabling any approved user to create localized, on-brand materials instantly. It also includes features like “add to basket” downloads, permission controls, and campaign management tools.
By storing globally approved assets alongside market-specific resources, teams can quickly adapt content for language, culture, and campaign goals – all while ensuring brand consistency worldwide.
