How to create banner ads quickly and easily

Marketers are no strangers to rapid change. New technology, shifting channels, and evolving audience behaviors are all part of the job. But that doesn’t make it any easier to handle. In a Martech landscape where formats multiply and demand for creative content marketing keeps growing, producing and publishing quality assets at speed is a constant challenge.

Banner advertising is one of those ongoing demands. While not every brand has embraced it in the past, our increasingly digital world is making it harder to ignore. The question is not whether digital display ads will remain relevant, but how you can create banner ads that stand out — and sidestep the pitfalls that make audiences tune out.

Why banner ads still matter – and how to make them work

We see display ads everywhere – news sites, online stores, niche publications. But with their rise came a backlash: ad blockers. In 2019, 25.8% of internet users were blocking ads on their devices (Statista, 2025).

Time to give up? Absolutely not. The problem isn’t the format – it’s the execution. People don’t want intrusive, irrelevant messages. But that doesn’t mean they are opposed to all advertising – especially not if they are visually appealing ads for products or services they might actually buy.

Personalization is key here. Just as an in-store assistant offers tailored help, personal display ads can create a more human connection. Brands like Zalando use this to great effect, showing audiences products and messages aligned to their individual needs and interests.

The question is, do you have the skills and insight to do this on your own, or do you need expert help?

What is a banner ad creator — and why your brand needs one

A banner ad creator takes the complexity out of producing high-quality digital display ads. You don’t need to be a UX designer or have coding skills — the tool does the heavy lifting for you.

The process is simple:

1. Get the design right – work with a designer to create layouts that are on-brand and visually strong.
2. Turn designs into templates – these become the foundation for every ad you produce.
3. Empower your team – once templates are in place, anyone can create platform-ready ads in minutes. 

A good banner ad creator ensures brand consistency and makes updates painless across multiple channels, platforms, and formats. Need to change copy, swap imagery, or adjust an offer? Update once, and the changes roll out instantly across all formats.

The benefits of using a banner ad creator

• Full control – manage all ad formats, platforms, and channels from one place.
• Lower costs – reduce reliance on agencies for minor updates.
• Increased efficiency – maintain, update, and publish from a single source.
• Consistent branding – lock in your brand identity across every ad.
• Multiple outputs, minimal effort – create every format without starting from scratch.
• Personalization at scale – target the right audience with the right message.
• Optimized performance – monitor results in real time and refine as needed.

Why should you avoid free ad creator tools?

Free ad creators and platform-specific tools (Google Ads, LinkedIn, Instagram) can seem tempting, but they come with limitations:

• No brand control – restricted customization makes it hard to stay on-brand with fonts, colors, and layouts.
• Poor format optimization – every format requires unique adjustments, which free tools often can’t handle well.
• Platform lock-in – ads made in one tool are limited to that platform, creating duplication and extra work.
• No real-time updates – changing ad content quickly is difficult, risking relevancy and performance.

The future of display advertising is smart and adaptable

With millennials turning 40 and Gen Z stepping into the workforce, today’s consumers are predominantly digital-first. A banner ad creator doesn’t just help you produce ads that grab their attention – it future-proofs your ability to stay visible, relevant, and competitive in an evolving media landscape.

FAQs