Content Creation

7 best design template tools in 2025: Consumer vs Enterprise

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Choosing the wrong templating solution costs more than just budget. It can erode brand trust, slow content velocity, and lead to inconsistent messaging across global teams. With hundreds of tools offering “design templates,” the real challenge isn’t selection. Success means knowing which ones are actually fit for enterprise needs.

This blog breaks down the top seven design platforms, highlighting how they differ—and why only a few can truly scale brand-compliant content creation in global organizations.

What makes a design template platform truly enterprise-ready?

“Templates” are everywhere—but their functionality varies wildly. Some tools optimize for speed and visual appeal. Others prioritize automation. Few are built to meet the compliance, localization, and workflow needs of complex teams managing multi-market brands.

To bring clarity to a crowded market, we’ve divided the top solutions into three categories:

  1. Consumer design platforms – intuitive but risky for brand control
  2. AI-powered content generators – fast but often generic
  3. Enterprise templating solutions – purpose-built for brand governance at scale

How consumer design platforms are easy but lack control

1. Canva

Loved by individuals and small businesses, Canva offers over 250,000 templates. But with little control over brand assets, fonts, or layouts, it falls short of enterprise-grade governance.

Best for: Social media, small team marketing, freelance creatives

2. Adobe Creative Express

Backed by Adobe’s reputation, this tool offers premium imagery and editing for a small monthly fee. However, brand controls remain light, and enterprise collaboration features are limited.

Best for: Creative professionals in the Adobe ecosystem

3. Figma – Powerful, but steep learning curve

Figma’s collaborative UI/UX environment is ideal for product designers. However, its professional depth can overwhelm non-designers, making it impractical for company-wide templated content creation.

Best for: Design teams and system builders

AI-powered platforms provide automation but lack brand alignment

4. Gamma

Gamma uses prompts to generate slide decks automatically. It’s great for speed but often misses the nuance of tone, hierarchy, and messaging. Limited brand alignment means risk for enterprises.

Best for: Individual productivity and fast ideation

5. Jasper Art

AI-generated imagery can support content workflows—but authenticity often suffers. Jasper Art’s outputs may impress visually, but they rarely meet brand or compliance standards.

Best for: Fast content experimentation, not brand-led execution

Enterprise templating blends creativity and brand compliance

6. Templafy

Templafy integrates tightly with Microsoft Office, making it ideal for legal and compliance-heavy teams. But it’s not built for modern marketing or brand activation.

Best for: Policy documents, legal templates, enterprise file compliance

7. Papirfly: The enterprise templating solution built for scale

Papirfly stands alone in combining global governance with local empowerment, enabling marketers across departments, regions, and skill levels to create high-quality, on-brand assets at scale.

Why Papirfly leads in enterprise design templates:

  • Locked templates with flexible inputs
    Papirfly’s templated content creation enables any user, including non-designers, to produce studio-quality, on-brand assets at scale using locked brand templates, ensuring compliance with guideline elements like logos, fonts, and color palettes.
  • Liquid Layout Technology
    With automated resizing through Papirfly’s fluid UI and layout system, marketing teams can instantly adapt branded content for print, social channels, and ad formats. No manual cropping or re-design required.
  • Global localization built-in
    Papirfly empowers local, regional, and affiliate teams to localize and customize pre-approved templates while keeping core brand elements protected and providing instant export options for print-ready PDFs and digital assets.
  • Multi-format on-brand templates
    Create and manage brand-compliant templates for every major format—including video, email, social media, print and digital documents, and banner ads. Ensure consistent branding across all channels and touchpoints.
  • InDesign import & campaign integration
    Convert existing InDesign files into flexible, editable templates in seconds using Papirfly’s integrated import workflow—streamlining the production of global assets and accelerating time-to-market.
  • Enterprise-grade workflow control
    Team members can create, approve, and publish customized templates across multiple channels using Papirfly’s role-based workflow—helping brands centralize control, automate approvals, and empower rapid production.
  • Interconnected with your tech stack
    Integrate Papirfly’s template builder and DAM with business-critical platforms like Adobe Creative Cloud, Figma, CRMs, and CMSs for seamless brand asset management and campaign activation.
  • Unified platform architecture
    The Papirfly suite combines DAM, Templated Content Creation, and other brand management tools so enterprises can manage collateral, enforce brand governance, and deliver consistent campaigns with a single solution.

Best for: Mid-market and enterprise organizations prioritizing brand compliance, speed-to-market, and global execution.

Strategic comparison: Which tool is right for your business?

Use CaseRecommended solution
Small teams (under 10)Canva, Adobe Creative Express
Creative departmentsFigma, Adobe Creative Express
Document-heavy workflowsTemplafy
Mid-market with growth plansPapirfly
Enterprise, global brand opsPapirfly

Only Papirfly’s design templates scale for brand governance

Consumer platforms focus on creative freedom. AI tools chase speed. Most enterprise tools handle one challenge well, rarely all.

Papirfly bridges the gap between creative enablement and brand control. It’s not just a templating tool. It’s a scalable solution to modern content operations, enabling every team to build trust through brand consistency—at speed, and at scale.

Ready to scale on-brand content creation?

Discover why leading brands trust Papirfly

Ready to scale on-brand content creation?

Discover why leading brands
trust Papirfly

Discover why leading brands trust Papirfly

Design template interface displaying brand-approved assets and layout options in a content creation tool.

FAQs

What is the difference between consumer and enterprise templating tools?

Consumer tools prioritize design flexibility but lack control. Enterprise tools like Papirfly ensure brand compliance, scalability, and workflow management.

Can Papirfly replace our current DAM or design tool?

Papirfly integrates with your DAM and creative suite while enhancing their capabilities through intelligent templates and brand governance.

How does Papirfly support localization?

With dataset-driven templates and multi-market content orchestration, Papirfly enables localized, compliant content creation without compromising brand identity.

What teams benefit most from Papirfly?

Global marketing teams, brand managers, and local market contributors who need to create fast, on-brand content without relying on designers. Papirfly’s brand portals ensure every team can adopt brand guidelines.

Can Papirfly handle regulated industries?

Yes. Papirfly supports compliance workflows, GDPR consent managemnet, role-based permissions, and audit trails. The modular suite makes it ideal for regulated sectors like finance, healthcare, and pharma to build their compliant brand ecosystem according to their needs.