Free Forrester report
What separates high‑performing DAM from the rest?
67% of DAM decision-makers struggle to reuse existing assets. Explore Forrester’s latest research on what’s holding DAM programs back—and what drives success in modern content operations.
See what drives DAM success today
- Discover why 47% of DAM leaders now rank integration as their top priority
- See why governance has become essential for adoption and compliance
- Explore how leading organizations prepare their DAM for AI at scale
DAM investment is growing — but investment alone isn’t enough. Download the report to learn what drives better outcomes.
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FAQs
What is this Forrester report about?
Based on Forrester’s Q3 2025 survey of 313 DAM decision-makers and insights from The Forrester Wave™, this report explores why many DAM initiatives fail to deliver expected value—and what leading organizations do differently through stronger integration, governance, and content operations.
Why do so many organizations struggle to get value from their DAM?
According to Forrester, the challenge isn’t simply finding assets. Teams lose confidence when content is outdated, duplicated, or poorly governed, leading them to recreate assets or rely on unofficial versions. The report explains how governance, metadata, and connected workflows help restore trust and improve reuse.
Who should read this report?
This report is for Digital Asset Managers, marketing and brand leaders, content operations teams, IT decision-makers, and anyone responsible for improving content reuse, governance, or DAM performance across the organization.