Papirfly vs. SharePoint

Papirfly logo and Microsoft SharePoint logo illustrating a comparison of their abilities in brand asset management and governance.

Why brands prefer Papirfly:

  • Robust metadata-driven DAM
  • GDPR compliance and governance tools
  • Brand portals showcasing context of asset usage
  • Modular add-ons including design templates anyone can use to create content

Why brands prefer Papirfly:

  • Robust metadata-driven DAM
  • GDPR compliance and governance tools
  • Brand portals showcasing context of asset usage
  • Modular add-ons including design templates anyone can use to create content
Papirfly logo and Microsoft SharePoint logo illustrating a comparison of their abilities in brand asset management and governance.

6 reasons why brands choose Papirfly over SharePoint

Moving document archives to content

Modern marketing and branding teams need their digital assets to be showcased, found, used, and distributed within seconds. Papirfly offers a dedicated DAM experience that’s highly visual, intuitive, and with a simple user experience in mind.

Moving document archives to content

Modern marketing and branding teams need their digital assets to be showcased, found, used, and distributed within seconds. Papirfly offers a dedicated DAM experience that’s highly visual, intuitive, and with a simple user experience in mind.

Benefits of a metadata-driven DAM

See how Papirfly’s purpose-built DAM capabilities stack up against SharePoint’s document-first approach.

Papirfly vs SharePoint: Feature comparison

FeaturePapirfly DAMSharePoint
Centralized Media Repository✅ Enterprise-grade, scalable⚠️ Partial; designed for documents
Metadata Handling✅ Full support (IPTC, EXIF, XMP)⚠️ Limited; manual, basic and document-focused
Advanced Search & AI✅ AI, faceted, visual search⚠️ Basic keyword or folder-based
Version Control & Renditions✅ Automated variants, full control⚠️ Manual re-uploads
Rich Media Previews✅ Full preview, even for large files⚠️ Limited; requires downloads
File Format Support✅ Extensive (design, raw, video)⚠️ Limited; office documents and basic media files
Access Control & Security✅ Robust, role-based, audit trails✅ Strong (document-focused)
Analytics & ROI Tracking✅ Deep asset-specific analytics and usage⚠️ Very limited; basic file usage and access metrics

Centralized Media Repository

Papirfly DAM:
Enterprise-grade, scalable

SharePoint: ⚠️
Partial; designed for documents

Metadata Handling

Papirfly DAM:
Full support (IPTC, EXIF, XMP)

SharePoint: ⚠️
Limited; manual, basic and document-focused

Advanced Search & AI

Papirfly DAM:
AI, faceted, visual search

SharePoint: ⚠️
Basic keyword or folder-based

Version Control & Renditions

Papirfly DAM:
Automated variants, full control

SharePoint: ⚠️
Manual re-uploads

Analytics & ROI Tracking

Papirfly DAM:
 Deep asset-specific analytics and usage

SharePoint: ⚠️
Very limited; basic file usage and access metrics

Compliance and control, without the complexity

a digital dashboard highlighting asset compliance status and GDPR alerts

Papirfly goes further with enterprise-grade compliance tools tailored for marketers. Instantly flag consent issues, remove expired content, and control asset usage across regions with built-in GDPR workflows.

a digital dashboard highlighting asset compliance status and GDPR alerts

Compliance and control, without the complexity

Papirfly goes further with enterprise-grade compliance tools tailored for marketers. Instantly flag consent issues, remove expired content, and control asset usage across regions with built-in GDPR workflows.

Custom brand portals that drive adoption

Papirfly goes beyond shared folders. You can create branded, contextual experiences that speak directly to internal teams, agencies, franchisees, retailers and more.

Empower brand and marketing teams to:

  • Build bespoke brand portals
  • Create pages, adding and editing elements
  • Enrich pages with FAQs and other tools
  • Publish pages fast for swift adoption

Custom brand portals that drive adoption

Papirfly goes beyond shared folders. You can create branded, contextual experiences that speak directly to internal teams, agencies, franchisees, retailers and more.

Empower brand and marketing teams to:

  • Build bespoke brand portals
  • Create pages, adding and editing elements
  • Enrich pages with FAQs and other tools
  • Publish pages fast for swift adoption

Trusted by global brands

“Working with multiple creative agencies, dealers and internal employees across seven countries makes Papirfly’s system a ‘must-have’ for us. Unified communication and the seamless sharing of assets from one single location keeps our dealers on-brand in all the material they use.”

Marie Dellbrant
Brand Director / CMO
BMW Northern Europe

A modular suite built to grow with your brand

A modular suite built to grow with your brand

Papirfly gives you more than asset storage. Our DAM is part of a fully connected suite that supports every stage of everyday marketing teams’ content management and creation needs:

  • Digital Asset Management – Centralize, organize, and govern all content
  • Approval workflows – Review and sign off digital assets instantly
  • Templated Content Creation – Empower teams to create on-brand content in minutes
  • Integrations – Connect seamlessly to marketing tools you already use

Papirfly gives you more than asset storage. Our DAM is part of a fully connected suite that supports every stage of everyday marketing teams’ content management and creation needs:

  • Digital Asset Management – Centralize, organize, and govern all content
  • Approval workflows – Review and sign off digital assets instantly
  • Templated Content Creation – Empower teams to create on-brand content in minutes
  • Integrations – Connect seamlessly to marketing tools you already use

Frequently asked questions

Why do brands choose Papirfly over SharePoint?

SharePoint is built for document storage. Papirfly is designed for marketers — offering a scalable DAM with powerful metadata, rich previews, and on-brand content workflows that support modern brand execution at scale.

Does Papirfly replace Sharepoint?

It depends. Some of our customers indeed replace Sharepoint with Papirfly, others keep both.

How does Papirfly support GDPR compliance better than SharePoint?

Papirfly includes built-in GDPR workflows that allow marketers to control asset usage by region, remove expired content automatically, and flag consent issues at the point of upload — reducing risk without slowing teams down.

What makes metadata so important in a DAM system?

Metadata enables teams to search, filter, and surface content fast — especially across large, complex media libraries. Papirfly supports IPTC, EXIF, and XMP standards — powering faceted search, AI tagging, and automated variants.

Can I create custom brand portals in Papirfly?

Yes. Papirfly lets you build fully branded portals with tailored layouts, copy, assets, and templates — giving global teams, agencies, and partners one place to engage with the brand and find exactly what they need.

Is Papirfly just a DAM, or does it support content creation too?

Papirfly is a modular suite. Alongside enterprise-grade DAM capabilities, it offers templated content creation, approval workflows, integrations, and brand portals — designed to grow with your team’s needs.