Papirfly: the best of the Aprimo alternatives
Papirfly offers much more than a regular DAM does—it’s an end-to-end content empowerment solution that helps brands stay compliant, consistent, and ahead of the competition. This makes it one of the best Aprimo alternatives on the market.

Papirfly offers much more than a regular DAM does—it’s an end-to-end content empowerment solution that helps brands stay compliant, consistent, and ahead of the competition. This makes it one of the best Aprimo alternatives on the market.
Why brands prefer Papirfly vs Aprimo:
- Best-in-class customizable brand portals as part of DAM solution
- Unmatched GDPR compliance and privacy workflows for digital assets
- On-brand content creation templates with ease-of-use for non-designers
- Option to add modular solutions to DAM, including campaign management and enterprise-grade analytics
Why brands prefer Papirfly vs Aprimo:
- Best-in-class customizable brand portals as part of DAM solution
- Unmatched GDPR compliance and privacy workflows for digital assets
- On-brand content creation templates with ease-of-use for non-designers
- Option to add modular solutions to DAM, including campaign management and enterprise-grade analytics

6 reasons why brands choose Papirfly
Papirfly vs Aprimo: Digital Asset Management features
Showcase your brand. Tell the story behind it. Share design templates for consistent content creation. Papirfly is so much more than a digital asset store. It’s a portal that gives users everything they need to bring the brand to life – at speed and at scale.
Papirfly vs Aprimo: Digital Asset Management features
Showcase your brand. Tell the story behind it. Share design templates for consistent content creation. Papirfly is so much more than a digital asset store. It’s a portal that gives users everything they need to bring the brand to life – at speed and at scale.
Another level of brand compliance

Papirfly saves brand managers hours of chasing and checking by ensuring compliance across all touchpoints. Built-in version control prevents team members using out-of-date or unapproved assets. Capturing, managing, and revoking GDPR consent is automated via Digital Asset Management tools.
Another level of brand compliance
Papirfly saves brand managers hours of chasing and checking by ensuring compliance across all touchpoints. Built-in version control prevents team members using out-of-date or unapproved assets. Capturing, managing, and revoking GDPR consent is automated via Digital Asset Management tools.

Everyone can create on‑brand content
Get your brand in front of customers faster and more consistently. Add Papirfly’s on-brand design templates to any Digital Asset Management (DAM) solution and give team members the power to create studio-quality content – no design skills needed.
Everyone can create on‑brand content
Get your brand in front of customers faster and more consistently. Add Papirfly’s on-brand design templates to any Digital Asset Management (DAM) solution and give team members the power to create studio-quality content – no design skills needed.

Empower frontline employees
Clients love Papirfly because it democratizes content creation, enabling anyone to produce, customize, and activate brand-compliant assets.
“With Papirfly, we wanted to make it simple for our people to create material and to be brand ambassadors. It’s easy, fast and it empowers everyone – and we’ve definitely achieved those goals.”
Ci’en Xu
Director of Strategy, Global Employer Branding
SAP
Simple UI. Strong user support.

Papirfly strikes the ideal balance — powerful enough for true self-serve, with an intuitive, easy-to-use UI that teams actually enjoy. When support is needed, expert guidance is always on hand to support you in keeping every creation on-brand.
Simple UI. Strong user support.
Papirfly strikes the ideal balance — powerful enough for true self-serve, with an intuitive, easy-to-use UI that teams actually enjoy. When support is needed, expert guidance is always on hand to support you in keeping every creation on-brand.

A modular solution that can grow with your brand
A modular solution that can grow with your brand
Imagine. All your Aprimo enterprise content management features. All your Aprimo brand marketing capabilities. All your Aprimo integrations. And much more. This is what you get with Papirfly.
Going way beyond standard Digital Asset Management and content creation, Papirfly is an entire suite of solutions that you can put together at your own pace, without complex customization and dependency on IT teams. Explore the full Papirfly Suite and discover how you can:
- Plan and manage successful campaigns around the world
- Measure brand adoption and usage with enterprise-grade analytics
- Seamlessly integrate Papirfly solutions into your wider brand ecosystem
Imagine. All your Aprimo enterprise content management features. All your Aprimo brand marketing capabilities. All your Aprimo integrations. And much more. This is what you get with Papirfly.
Going way beyond standard Digital Asset Management and content creation, Papirfly is an entire suite of solutions that you can put together at your own pace, without complex customization and dependency on IT teams. Explore the full Papirfly Suite and discover how you can:
- Plan and manage successful campaigns around the world
- Measure brand adoption and usage with enterprise-grade analytics
- Seamlessly integrate Papirfly solutions into your wider brand ecosystem

Frequently asked questions
Many Aprimo reviews highlight its enterprise focus and strong workflow management. Papirfly offers similar enterprise-grade functionality with a simpler, more intuitive interface – plus integrated Digital Asset Management, Templated Content Creation, and Brand Portals to keep every user on-brand and productive.
Papirfly provides a unified environment for planning, executing, and measuring campaigns. Teams can collaborate across regions, manage approvals, and track ROI – all from within one modular platform connected to your brand’s DAM.
Just like Aprimo marketplace, Papirfly’s DAM supports integrations with all your preferred tools — and if we don’t offer one natively, we’ll build custom connections to fit your needs.
Papirfly combines standard Digital Asset Management with templated content creation capabilities. In this way, it not only manages resources but also empowers marketers to create, localize, and publish on-brand assets instantly—bridging the gap between planning and execution.
Yes. Papirfly integrates AI-assisted search and tagging (similar to Aprimo AI tagging) directly within its DAM. This makes asset discovery faster, governance stronger, and personalization more scalable across all marketing touchpoints.
Yes. Papirfly’s DAM provides secure storage and optimized access for all file types, including high-resolution video. As well as supporting playback and sharing, Papirfly adds full version control, rights management, and localized asset delivery. This ensures every video remains compliant and on-brand globally.