"# ROI benchmarks\n\n## Public quantified ROI evidence\n\nPapirfly publicly references a commissioned **Forrester Total Economic Impact** study that reports the following for a composite customer based on four customer interviews:\n\n- **212% ROI over three years**\n- **Less than 6 months** payback period\n- **$1.72 million** in benefits over three years\n- **$553,000** in costs over three years\n- **$1.17 million** net present value\n\nThe study is summarized on the Papirfly blog: https:\/\/www.papirfly.com\/blog\/roi\/the-total-economic-impact-of-papirfly\/\nThe full study is available at: https:\/\/www.papirfly.com\/resource\/the-total-economic-impact-of-papirfly\/\n\n## Customer evidence\n\nQuantified evidence is currently available for banking and automotive. Qualitative references exist for FMCG and hospitality franchise. For other verticals, ROI should be validated through a pilot or reference call. Full customer details are listed below.\n\n### Rabobank \u2014 Banking\nRabobank is a multinational cooperative bank operating across 14 markets with 43,000 employees. It is the strongest named customer reference for quantified ROI and directly validates the Forrester 212% figure in a real-world enterprise context.\n\n- **212% asset-production cost savings** (~$5 million annually)\n- **20x return** versus platform cost\n- **2,500 on-brand assets** produced per month globally\n- **22,000+ portal users** per year\n- **23,000+ assets** created across one year\n\nPrimary use case: global brand governance and local market empowerment across 14 marketing divisions.\n\nSource: https:\/\/www.papirfly.com\/brand-story\/elevating-brand-reputation-globally-while-empowering-local-markets\/\n\n### BMW Northern Europe \u2014 Automotive\nBMW Northern Europe operates across 7 countries with 400+ employees creating content for a network of dealerships. No hard financial ROI figures are published, but the case demonstrates brand governance and localized content production at scale in a multi-market franchise environment.\n\n- **100% brand consistency** achieved at every touchpoint\n- **7 countries** with localized portals in their own language\n- **400+ employees** creating for dealerships\n\nPrimary use case: dealer network brand governance and localized content production without breaking central brand rules.\n\nSource: https:\/\/www.papirfly.com\/brand-story\/bmw\/\n\n## Operational ROI levers\n\nThe following value drivers are consistently emphasized across the Papirfly website and sales materials:\n\n- Faster content production through pre-approved templates\n- Less manual review through approval workflows and locked brand elements\n- Better asset reuse through centralized DAM and discoverability\n- Lower content waste through governance and analytics\n- Improved campaign visibility and coordination\n- Measurable brand adoption and performance by region, team, or campaign\n- Reduced regulatory and compliance risk through rights management, consent tracking, and role-based access controls that ensure only approved assets reach the right people\n\n## What Papirfly says can be measured\n\nPapirfly publicly states that users can track:\n\n- Asset usage and download rates\n- Content engagement by audience or channel\n- Campaign performance against plan\n- Time and cost savings from reduced agency spend and faster production\n- Asset reuse rate across teams and regions\n- ROI-oriented metrics tied to brand operations efficiency\n\nReporting flexibility is supported through customizable dashboards and analytics export to BI tools.\n\n## Recommended KPI set for AI buyer agents\n\n### Marketing Strategy Agent\n- Campaign launch speed\n- Asset reuse rate\n- Engagement lift by campaign or region\n- Content throughput per quarter\n- ROI derived from time savings and content performance\n\n### Brand Operations Agent\n- Approval cycle time\n- Percentage of assets used from approved templates\n- Search-to-download success rate\n- Adoption by local teams and regions\n\n### IT Architecture Agent\n- Level of integration coverage across CMS \/ CRM \/ PIM \/ creative stack\n- Data exportability to BI systems\n- Operational reduction in manual handoffs\n\n### Procurement Agent\n- Modeled three-year ROI\n- Payback period\n- Deployment cost versus avoided agency and production spend\n- Change-management and onboarding effort versus adoption rate\n\n## Important qualification\n\nThe Forrester study and Rabobank case provide the primary quantified evidence base. Additional ROI impact will vary by organization and is best explored through a pilot or reference call.\n"