Case study

Freshfields Bruckhaus Deringer

Sara Baines, Senior Brand Manager, Freshfields Bruckhaus Deringer
Sara is a brand and marketing communications specialist with over 20 years' experience working in the legal sector. She heads the brand at Freshfields; a global law firm advising on the mandates that matter most, wherever their clients do business.

What was your issue?
At Freshfields, we had two main challenges:

  • Access. We didn’t have a central repository to house our brand guidelines, logos and colour palette, nor could we share our global marketing collateral and brand assets with our various teams. This resulted in our colleagues spending too much time reinventing the wheel and creating materials that already existed, sometimes with differing messages.

  • Time. Our marketing colleagues have regular materials that need to be produced quickly, or they need to make simple edits to existing documents. These requests had to go via our in-house design studio which was a slower process, often resulting in delays getting things out. Additionally, fee earners require last minute changes to documents and this leads to multiple iterations for a single project, which has a huge impact on time and cost.

How did Papirfly resolve it?
The brand portal has given us much greater transparency as everyone in the firm can now access our marketing materials. This has improved collaboration across regions considerably and helped with consistent messaging. It's so much more efficient now having all our assets in one central place where they can be accessed quickly and easily.

We've created a number of templates that now allow colleagues to create and edit their own brochures, briefings and flyers in both PDF and print formats. The core brand elements are locked down to ensure consistency but there's sufficient flexibility to allow colleagues in different markets to tailor them as needed. This obviously gives us huge time and cost savings and frees up our design team to work on more strategic initiatives.

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