In this article, you'll learn...
- The connection between internal and external branding
- How to get more from your guidelines
- Why brand guidelines can give your teams more freedom
Remind employees that they are the brand
Your employees have the power to shape the future success of your company. Creating, sharing and promoting your company values internally (via your employer brand) will help employees feel valued and driven to succeed in their roles.To take this a step further, using your brand to create employee advocacy programs is a great way to allow them to actively contribute to your marketing efforts. With BAM by Papirfly™ you already have everything you need to bring your brand to life and give your teams the freedom to make it the best it can be with features like: streamlined approvals, flexible templates, customised DAM system.