Download: meet the fence-sitter

Indecisive, pensive, non-committal – the fence-sitter is more cautious and doubtful than the other customers found in this list. They take a fair amount of convincing before they will pledge themselves to a brand, but your content can help you overcome that blockade.

 

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Download your free guide to find out who they are, what their approach to buying is and what your content strategy to attract them should be.

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