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The global brand manager’s guide to unbreakable brand guidelines

Brand consistency has a direct impact on a company’s bottom line, yet many companies find it challenging to get everyone actively on board with brand guidelines. How do you get employees to make more active use of the brand guidelines in their work?

This whitepaper will give you some pointers on how to shape your brand guidelines to make them easy to find and both strong and natural to implement in everyday tasks and communication.