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Free guide: the 7 key success factors to a world class employer brand

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With no clear recipe for the perfect employer brand and no obvious ownership of the strategy given the crossover between marketing, corporate communications and HR, it can be a daunting process to deliver an Employer Brand strategy, with many exhaustive components.

But with appropriate guidance, a world class employer brand is achievable.

Over the past 20 years I have met with many companies, across multiple sectors and countries, all looking to develop a world-class employer brand and we would like to share our insight into this fascinating, multi-faceted process. To this end we have compiled the following information to give our observations and advice on the seven key success factors to help you deliver a world class employer brand. 

You will learn:

  1. Why you need a clearly defined strategy.
  2. Why initially you must focus internally.
  3. What your key motivators are.
  4. The importance of your organisational culture.
  5. Why location is important.
  6. Why diversity must be a driver.
  7. Why brand consistency is fundamental to success.

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