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7 Employer branding metrics you should be using

With your employer brand affecting your ability to attract and hire the best talent, you want to make sure you're getting it right. Employer branding is an on-going process and you need the right metrics in place to monitor and evaluate your Employer Brand. It allows you to see what works and where you need to improve.

phil@papirfly.com (Phil Owers)
Wed, 17 Apr 2019 09:02:00 GMT

Brand inconsistency; doing lots of marketing but none of it right

As a marketer, it’s so easy to forget where your brand actually exists. It’s not in your strategy docs or on your Google Analytics dashboard, nor is it in your logo or in your ads. Your brand only exists in the minds of your customers. It’s the public face of your company; more accurately, it encapsulates how that face is perceived.

michael@papirfly.com (Michael Pfeiffer)
Thu, 21 Mar 2019 11:43:00 GMT

Enhancing the customer experience of in-store purchasing - Expanding the shopping experience with rich product data

The headlines would have us believe that in-store shopping is in terminal decline. The reality, however, couldn’t be further from the truth…

Certainly, there are lots of things your customers love about your online store; not least, the ability to shop 24/7, to save time (and, of course, to avoid the crowds and check out lines!). 

frode@papirfly.no (Frode Nortvedt)
Thu, 17 Jan 2019 10:35:00 GMT

Is it your turn?

Papirfly is changing the way you distribute, govern and activate your brand.

Imagine building an in-company 'brand community' that has one place to go for advice, guidelines, resources, ready-to-use materials and powerful create tools for all your marketing, communications and branding needs.

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"Come on the journey with us. Imagine where your professional services marketing could go"
Michael Pfeiffer Global Director Corporate