Branding templates Archives

There are many factors that have an impact on your company’s success. Branding is one of them. Your brand is your company’s identity, it’s what separates you from your competitors and helps you stand out from the crowd. That is… If you have managed to establish a strong and memorable brand.

The question is, how do you get there? First and foremost, you need to establish brand consistency. Easier said than done when less than 10% of B2B companies state that they are consistent across all marketing channels… Obviously, brand consistency does not happen by chance!

That’s why you need a proper platform to help you out. With Template Studio, you get a self-serviced approach to keep your design on-brand at all times.

The marketing tool that secures brand consistency

Branding is a task the entire company must embrace; every employee and department needs to understand and know how to communicate and use your brand. To simplify it, without uniform brand management you risk incorrect brand communication and brand dilution. And you don’t have to be Einstein to realize that this will damage your brand value.

Also read: How online layout design templates protect your brand identity

Template Studio saves your life and your brand

As a marketer, you probably have a long list of requests in your mailbox for brand asset changes. Whether it is a format change, file type request, translation changes, contact changes, image change or other localization adjustments, it is a task you must respond to.

Unless you have Template Studio. This tool allows marketers to create the perfect creative template suite for the entire company, completely self-serviced and always on-brand.

How Template Studio secures brand consistency

If you have the resources and capacity to respond to all the asset changes on-time you are a star. If you don’t have the time, don’t worry, you’re not the only one. The digital marketing space puts strains on marketing departments all over; being present in a range of different platforms that demands attention and continuous nurturing makes it hard to keep up. In 2020, Martech found 8000 digital tools available. How many of these 8000 do you have to present your brand in: Websites, social media, advertising tools, email communication, sales tools and more?

Template Studio takes it down a notch and allows you to achieve brand consistency through a few simple steps:

You control your brand from one single source and your designs are always professional looking and updated.
The template technology makes sure your designs stay the same regardless of the creator. Responsive technology and content control always keep you in control of your brand image.
The online editor accepts a wide range of templates to be created. This secures a unified brand look across numerous platforms and channels.

Also read: How to automate document creation and stay brand consistent

Valuable template capabilities you should be aware of:

Template Studio transforms standard Adobe Indesign or Illustrator files into digital brand templates.
The technology is easy to use, and anyone can be a designer without any software know-how or design skills.
Brand assets are always updated and on-brand when digitalized. When you make changes to your designs or have new brand assets, just publish new digital templates to the studio and voila. Or update your existing ones.
The studio provides flexible brand control as you decide what can and can’t be changed. Each template can be modified to suit your company as well as the creator’s needs to ensure your designs are always on-brand.
File output is carefully controlled and allows you to prepare your files for multiple channels and platforms. One template = multiple formats.

Also read: Why marketers need digital brand templates

Template Studio keeps your brand management balanced

Apart from keeping your brand consistent, Template Studio also provides other benefits. When you establish self-serviced branding templates you no longer need to worry about your mailbox be stuffed with ad-hoc design requests. Neither do you have to worry about frustrated colleagues taking matters into their own hands and designing something without respecting your brand guidelines. Nor do you have to spend money on simple design tasks that require the help of a creative agency.

Instead, you can work peacefully with your strategic and long-term initiatives necessary to establish a strong and reliable brand that keeps your current customers loyal and future customers will desire your brand.

Curious to learn more about our Template Studio? Check out our brochure.

50% of companies say their customers expect great design and cross-channel consistency from their brand.

Staying consistent in every channel, on every platform, anywhere and anytime… Yikes! You can feel the stress, right? Unfortunately, the importance of proper and consistent branding is growing simultaneously with the evolving Martech stack. And if you don’t have the proper tools to manage your brand going forward, you’ll soon be in brand trouble.

So, how do you enforce brand consistency? There is no magic recipe as brand management is extensive and there is no single tool that can fix everything. However, if there is one tool you should take a closer look at, it is online layout design templates.

This marketing tool is a must-have for marketers and brands. It simplifies how you manage and protect your brand identity and it streamlines company operations. Let’s take a look.

3 reasons how online design templates protects your brand

Strong brands outperform weak brands by 20%. It’s safe to say that all brands are aiming for brand consistency and with online layout design templates at hand, this job becomes a whole lot easier:

You’ll have one source of truth

One of the biggest challenges with maintaining brand consistency is the issues with asset distribution and storage. With assets spread all over the place, it is difficult knowing what file is valid and which is not, and the risk of brand inconsistency is huge. By collecting all assets in one place, this challenge becomes redundant.

You’ll get brand control and brand development happens from one single place

Not only do you get to control your brand output with online templates, but you also get to keep your brand alive and keep it up to date matching current market needs. Whatever design update or additional format options, you can easily update your brand in real-time.

Staying brand relevant is easy

Market demands, and consumer behaviour is changing fast, and timing becomes a crucial factor for marketers and their brand. With online design templates you don’t have to worry that your brand will fall behind its competitors. Anyone can create brand assets in seconds without involving anyone else.

Also read: How to ensure brand consistency with digital design templates

How to get started with online design layout templates

Map up what brand assets are frequently used

There is probably no need to digitalize every brand asset your company has. Focus on assets that are repeatedly asked for and which need adjustments before use. E.g. posters, in-store promotions, menu’s, business cards, social media assets, ads and similar.

Map up what adjustments your colleagues ask for

You decide what can and can’t be changed, but you also need to make sure your template is matching the user’s need. Are they frequently asking for image changes, then you should allow images to be replaced or changed? Or how about the logo? Do you need to allow for different logo placements or even different logo colors? Regardless, with templates, you stay in complete control.

Digitalize your brand asset templates:

Transform your assets and make them available online. This tool allows anyone to create their own brand assets without risking brand disruption.

Make sure your brand asset templates are available

No tool alone secure usage. It’s crucial that everyone can access your templates 24/7. If not, it won’t take long before they give up and create something on their own.

Monitor usage and asset needs:

Your brand identity evolves, make sure your templates keep up with the development. But here’s the beauty with online templates, you can make changes and update your brand online, your colleagues will have access to the latest updates in real-time.

Also read: Just like that you’ll increase efficiency with template technology

What kind of brand assets can be digitalized?

In marketing there is more to brand assets than static images and documents. Although this blog mainly mentions assets based on Adobe Indesign you need to know that with the right tool at hand, you can also create templates for video marketing and banner advertising. With a full range template suite at hand, your marketing efforts will never be the same again.

Grow your brand, grow your business

Branding and business growth are closely connected. Not only is proper brand building and the ability to secure consistency important for your brand awareness and company growth, but a solid brand identity also attracts potential investors. According to a study done by Reuters, 82% see brand strength as an important factor for investors.

In other words, proper brand building is mandatory if you want to attract customers and establish brand credibility that keep you market relevant for the long-run. And online layout design templates is one tool that will make this job a whole lot easier.

A major challenge for many companies is to not only keep track of all the materials associated with the brand, but also ensure seamless work processes. Without a system that ensures increased control throughout the entire value chain of the brand, the day in the marketing department will not be particularly effective.

Brand HUB is the solution that allows you to sleep well at night – because you do not have to worry about these issues.

The control your marketing department needs

Marketing and branding have never moved at a faster pace than now. The technology and developments in the market ensure that marketers have to deliver faster than before.

Our solution, Brand Hub, is designed to meet precisely this need. The result is a complete brand management solution. With a powerful CMS technology at the bottom, Brand Hub is a platform that collects everything that concerns the brand – all digital files, guidelines and design templates.

By gathering everything in one system, you make sure that the necessary files are found in an efficient and easy way, while you ensure that there are no ambiguities around the brand guidelines.

You can manage your time well with long-term strategies and value-creating activities, while at the same time having control of your brand at all times. And the best part, your business’s goals for growth and value are within reach.

One Hub to rule them all

To ensure that your brand realises its full potential in different channels, you need to have an underlying strategy. With Brand Hub, you get a competitive advantage when it comes to brand management. The solution provides seamless processes that bring your strategies to life.

This way, you will always be sure that you can maintain quality and consistency across all channels in a more efficient way – always in line with the brand’s guidelines.

Also read: This is how easy brand management is with Papirfly

Protect and empower your brand identity

The brand identity is the engine that keeps the brand going – until the guidelines are not followed. With a solution that provides accessibility and increased control, you can always ensure that the guidelines that define your brand are followed. This will ensure a recognizable brand identity and strengthen their position in the market.

Also read: Empower your brand with Papirfly

When complete control leads to increased efficiency

Order ensures that your employees do not mess up your brand message. Brand HUB minimizes the risk of inconsistency because everything is accessible from a single platform. In other words, everyone has one place to refer to when accessing your brand – where files, templates and guidelines are linked and accessible.

Not only does Brand Hub provide employees with easy access to files. With the template technology, materials can also be created without the brand being compressed – all in an efficient and controlled way.

Also read: This is why investing in Papirfly is a good thing

An automated tomorrow?

For the marketing department, having an efficient and automated working day will reflect positively on the company’s profitability.

Brand Hub automates the workflows in the marketing department, which will reduce the use of resources and increase efficiency. This allows the wise minds to spend the time saved on long-term marketing and branding, in a more efficient way than before.

Table of contents:

The control your marketing department needs
One HUB to rule them all
Protect and empower your brand identity
When complete control leads to increased efficiency
An automated tomorrow?

Our platform

Our full suite of products

Your challenge

Your team

Insights

Knowledge base

Help center

Branding templates

How Template Studio keeps your brand consistent