BAMLeave a Comment on Elevate your branding with Brand Activation Management

Elevate your branding with Brand Activation Management

Elevate your branding with Brand Activation Management

A brand is every company’s unique calling card. They’re how customers identify value, how they engage with a business, and how candidates decide where they want to work. Fundamentally, a brand is every organisation’s most valuable asset.

Elevate-your-branding-with-Brand-Activation-Management

Elevating a brand that customers relate to and top talent want to work for is a challenge in and of itself. And, as marketing expectations continue to grow, budgets shrink and the digital landscape evolves, it only becomes harder for teams to build an effective brand.

How Brand Activation Management elevates marketing

Before we explore how brand activation elevates marketing, it’s first important to understand the value of unique experiences and why they are at the core of every brand activation strategy.

Simply put, by providing memorable pursuits for prospects, and creating tailored content, hosting exciting events and curating memorable experiences, brand activation allows companies to form deeper connections with customers. 

While there is no ‘one size fits all’ approach to effective brand activation, these engaging marketing techniques most commonly involve:

8 types of activation marketing for your brand (BAM - Brand Activation Management)

These different types of marketing can work in tandem to elevate brands in a few primary ways:

Strengthen customer relations

By employing brand activation principles throughout campaigns, brands can create experiences that help form strong relationships with prospects.

While businesses can never retain 100% of their customers, the most successful enterprises rely on these meaningful connections to stimulate repeat business in the long term.

Engage audiences

Brand activation is also an excellent way to keep customers and clients engaged by creating unique encounters that genuinely excite them.

By utilising the full potential of Brand Activation Management, organisations can find themselves at the forefront of their customers’ minds, which can prove a boon for customer retention and brand recall.

Increase brand awareness

Harnessing brand activation is also a great way for brands to create a ripple and stand out in such a vast ocean of content and competition.

By being a more significant presence in peoples’ lives, potential customers can begin to feel a greater attachment to the brand. This increased familiarity increases the value associated with a business and boosts brand equity. 

Activating customers and getting them to interact with your brand is often the difference between marketing success and failure. To learn more about Brand Activation Management and the advantages it can bring forth, read on.

How to implement a brand activation strategy

Although brand activation can generate outstanding results, enhance brands and bolster businesses, implementing a winning strategy within marketing departments doesn’t happen overnight. 

Thanks to the fast-paced nature of marketing, there is often very little capacity for Brand Managers to take a step back, realign their focus and make changes for the better. To overcome this issue, brands would traditionally have three options:

  • Outsource some of the work through an agency, and eat into their budget
  • Reduce the volume or quality of output, and risk existing marketing plans
  • Hire new talent, which can often be costly and time-consuming

However, with the help of a dedicated Brand Activation Management solution, these solutions can help businesses realign their strategy and unlock the full spectrum of brand activation benefits without significant investment.

What problems can a dedicated BAM solution solve?

“We don’t have the resources to deliver a campaign”

As marketing budgets across the board shrink and resources are stretched thin, teams often have to make the impossible decision to reduce the quality or quantity of content they deliver.

By cutting back on deliverables, carefully laid plans can quickly unravel, and cause the effectiveness of campaigns to be limited. As well as missing important targets, this can also detriment a brand’s ROI.

Comprehensive brand activation software helps lower the buy-in for content creation and empowers teams to deliver more in a shorter time frame without cutting corners or compromising on quality.

Freeing up budgets doesn’t just allow for more creative thinking in the office, but it can also reduce the likelihood that plans have to change, keeping brand strategies aligned.

“Our brand is inconsistent around the world”

Brand consistency is one of the most important aspects of a strong, successful and instantly recognisable brand.

However, inconsistent branding across an entire business seeds doubt in the minds of potential customers. Even minor discrepancies in brand identity and messaging can compromise an organisation’s trust.

By employing the use of a purpose-built brand activation solution, custom templates can be built that align with established style guides. These intelligent templates enable anyone within a company – regardless of their design expertise – to create on-brand, quality materials with total ease and confidence.

Consistent messaging is at the core of every recognisable brand – and that’s for good reason. Data suggests that unified brands are up to ​​3.5 times more likely to stand out – a huge benefit in such a hyper-competitive environment.

“We do not have the capacity to think strategically”

Marketing is fast-paced, and deadlines are tight. Not only does this leave little room for error, but having such a hectic schedule also means teams have no time to take a step back and think ahead strategically.

Without investing any strategic forethought into campaigns, targets often go missed and marketing ROI can fall flat.

A brand activation portal can deliver a hub of time-saving tools that allow teams in-house to deliver more, faster. By freeing up capacity, more time can be dedicated to sharpening and improving strategy before the green light is given.

The end result? Campaigns perform better and are more effective at generating their designated end goals.

“We don’t have the skills to deliver video content in-house”

Modern audiences are consuming more video than ever before, which is why a considerable number of brands incorporate this type of content at the heart of their campaigns. However, to do this, many companies rely on the skills of third-party creative agencies. 

As well as being a costly endeavour, agencies may not have the ability to turn around content quickly enough, limiting a brand’s ability to capitalise on last-minute fads and trends. 

By incorporating a comprehensive BAM solution in the office, video production can be brought in-house, allowing teams within the business to take the reins on delivering video content for the brand.

Not only does this help limit marketing expenditure, but, by bringing accessible tools inside the company, teams can build the content they need faster without relying on a third party.

These examples only scratch the surface of what is possible with an all-in-one BAM solution. To learn why else a Brand Activation Management system is important to your business, read our article.

Unlock the full potential of brand activation with BAM by Papirfly™

Brand activation is the perfect blueprint to elevate your corporate image and deliver results. But, implementing this strategy as part of your brand can be a long, costly and time-consuming task.

To empower teams and allow them to unlock the full bounds of their creativity, BAM by Papirfly™ is a highly capable, all-in-one brand portal that provides tools to preserve, protect and propel your brand to new and existing audiences.

Read more: Learn how to work smarter, not harder using BAM by Papirfly

Create

  • Build assets aligned to brand guidelines with no design experience using BAM’s strong combination of smart templates and creative automation
  • Deliver on-style brand assets for a wide variety of mediums with ease and speed, including social collateral, posters, brochures and digital signage
  • Localise collateral to multiple markets and deliver global campaigns with complete confidence

Manage

  • Build assets aligned to brand guidelines with no design experience using BAM’s strong combination of smart templates and creative automation
  • Deliver on-style brand assets for a wide variety of mediums with ease and speed, including social collateral, posters, brochures and digital signage
  • Localise collateral to multiple markets and deliver global campaigns with complete confidence

Educate

  • Unify the look and feel of your brand by using BAM to house style guides and colour palettes for global teams
  • Project the vision for your brand to employees across borders and share information in a few clicks to keep staff committed to shared goals

Store & share

  • Centralise infinite assets into a single, organised hub and allow teams to find what they need, without sending emails or making calls.

BAM by Papirfly™ is the ultimate,  all-in-one marketing solution for teams across the world. But, how much does it cost, how does BAM eliminate mistakes and how long does it take to implement? Find out the answers to all of these questions and more in our article. 

Alternatively, get in touch with our team today, or book a live demo with us online.


The best way
to manage your brand.
See it in action.

  • Boosting revenues
  • Doing more for less
  • Activating brands on a global scale
BAMLeave a Comment on Why Brand Activation Management is important for business

Why Brand Activation Management is important for business

Why a Brand Activation Management system is important to your business

A brand is arguably the most important aspect of any business. 

It builds meaningful, lasting connections between an organisation and their audiences, unites people behind the values and mission at the core of any company, and sets you apart in an increasingly crowded and noisy landscape.

To build a brand and grab the attention of your prospects, content is crucial. Whether it’s physical signage, marketing emails or digital assets, every piece of collateral shared is an opportunity to engage someone, make a sale, build an audience or strengthen a brand’s reputation.

3 challenges that brands face

As the competition for attention grows, customer expectations evolve, and marketing budgets shrink, providing an engaging and exciting brand experience can be difficult.

1. Standing out in a crowded space

Every day, the average person in the UK is exposed to roughly 5,000 individual marketing adverts and messages. And, as millions more pieces join this vast sea of content daily, this number only continues to rise.

Because of this, grabbing the attention of prospects and making a splash in such a saturated space has never been more competitive.

2. Maintaining brand consistency

A recent study suggests that the vast majority of customers (72%) will only engage with brands that personalise their messaging. To satisfy this demand, a growing number of businesses are creating dozens, if not hundreds, of pieces of tailored content.

While this strategy is often effective at delivering results, manually maintaining a consistent brand identity across an entire library of assets for a single brand can become a costly, time-consuming headache.

3. Working with limited budgets

In 2021, marketing budgets fell to just 6.4% of overall company revenue, the greatest drop in recent history.

At the same time, the importance of high-quality, personalised content has only continued to grow. With resources tight and customer expectations ballooning, marketing teams often have to make concessions to the volume or quality of their output.

The importance of Brand Activation Management

To tackle these challenges and help organisations build upon their reputation of trust, Brand Activation Management (BAM) is a vital pillar of any promotion.

This is because brand activation allows organisations to form deeper bonds with their prospects and target audiences by delivering a unique, distinct and ultimately consistent brand experience that people recognise and want to engage with.

In order to do this, it is crucial to consider how a brand uses platforms and content to communicate.

Why-a-Brand-Activation-Management-system-is-important-to-your-business

For example, if a car manufacturer was entering the UK market, they would likely host experiential events, trial experiences and promote digital ad campaigns to increase their visibility.

How BAM software can help scale content production

Although brand activation is a core element of almost every successful brand, finding the time and resources to implement these techniques and strategies can be difficult, especially as marketing budgets continue to shrink.

BAM software can help organisations implement a brand activation strategy quickly and realise the benefits of this approach with ease. With a capable system, organisations can:

Ramp up content production

Generating the volume of content needed to stand out in such a competitive digital landscape requires designers to manually create hundreds of variations of social media visuals.

But, with the power of a competent BAM platform, teams can iterate on existing templates with ease and build new collateral much faster than designing visuals from scratch.

Create consistent brand messaging

A single campaign can comprise hundreds of individual assets, often proving a visual brand consistency nightmare for designers.

A dedicated BAM solution can use pre-built templates that adhere to company style guides to allow busy designers to work fast with the confidence that their output will align with the brand tone and feel.

Reduce the cost of content production

Content production is a large expenditure for marketing teams, both in terms of time and money.

To minimise content creation buy-in, BAM technology rolls a variety of essential time-saving tools into a single platform. With everything under one roof, in-house teams can create and launch promotions faster and more cost-effectively.

If you want to learn more about the principles behind an effective brand activation management solution, read our article on elevating your brand with BAM.

Realise the full potential of your brand with BAM by Papirfly™

Brands are one of the most valuable elements of any business. However, thanks to crowded digital marketing landscapes, shrinking budgets and growing customer expectations, nurturing a brand is becoming more challenging than ever.

To help realise the unmissable benefits of brand activation, highly capable brand management portals, like BAM by Papirfly™, can help enterprises galvanise a wider audience with a lower buy-in.

Why-a-Brand-Activation-Management-system-is-important-to-your-business

To do this, our all-in-one platform acts as a single destination for campaigns, allowing teams to create, educate, store, share and manage marketing content from one place. This makes our solution a benefit to any size team, anywhere in the world, because our software can:

  • Localise content to multiple different regions quickly
  • Expedite content creation using easy-to-use smart templates 
  • Store and organise assets within the in-built DAM
  • Streamline approval workflows for ultimate brand governance
  • Easily monitor promotions with the integrated campaign manager

Thanks to BAM’s useful suite of features, our comprehensive platform continues to empower more than 1 million users across some of the world’s best-known brands, such as Coca-Cola, HSBC and Rolls Royce.

If you want to learn more about our all-in-one creative automation platform and how it can benefit your brand, with our team today. Alternatively, book a live demo to see BAM in action yourself.


The best way
to manage your brand.
See it in action.

  • Boosting revenues
  • Doing more for less
  • Activating brands on a global scale
BAM, Brand Activation ManagementLeave a Comment on Everything you want to know about BAM but don’t want to ask

Everything you want to know about BAM but don’t want to ask

Here’s our guide to some of the most commonly asked questions about Brand Activation Management (BAM). We’ll be adding to this growing FAQ list, so be sure to check back. Can’t find the answer you need? Get in touch with our team. 

How much does it cost?

The licence fee for Brand Activation Management (BAM by Papirfly™) depends on just how expansive you want your portal to be, and how much help you need in the initial set-up. Paying for BAM on an ongoing basis is done so through an annual SaaS fee that’s calculated based on how many modules you want and how much storage you need. 

Many of the brands we work with produce hundreds of thousands of pounds of assets each year, despite not having this budget to begin with. So, not only do you save money by bringing creation in-house, but you also maximise the budget you already have. 

Is it really infinite creation?

Yes. You can choose to add as many modules (video, social, print etc.) to your portal as you wish. Once you have your modules in place and your templates set up, you can then create as many assets from these templates as you want, truly infinite amounts, with no additional cost to the annual SaaS fee. 

How customisable are BAM templates and features?

Each module (e.g. video editing) will have customisable features specific to the type of asset you are creating. Across all modules, you can expect to see some consistent customisations across the board. You may or may not wish to use these, and they can be turned off if not required. Or, only specific team members can have access to specific customisations.
 
The most common types of customisation features are:

  • Logo and sub-brands
  • Headlines and body copy
  • Layouts and positioning
  • Sizing and formats
  • Localisation
  • Imagery 
  • Colour palettes 

What other big brands are successfully using BAM?

BAM is used by hundreds of companies across the world and has over 500,000 active users.

  • Unilever
  • AstraZeneca
  • HSBC
  • Modelez
  • Vodafone

Are we too big for BAM?

There’s no such thing as ‘too big for BAM’. We work with global corporations that have thousands of employees and hundreds of offices across the world. BAM portals are designed with you and the needs of the business in mind. It can grow and change as and when you need it to. 

Are we too small for BAM?

While BAM isn’t currently suitable for SMEs (watch this space!), we often find that some smaller brands and start-ups could really benefit from having BAM in place from the outset. If you are serious about controlling the integrity of your brand and empowering teams to create what they need, when they need it, take a look at our article on how BAM can maximise your marketing budget

Will our rate of growth outpace the software?

Your BAM portal is built with our team and can include all the features you need to accommodate your business and marketing needs right now. We can also future-proof your portal by adding elements you may not be ready for now, but anticipate needing in the coming weeks or months. Whenever you’re ready to take the next step, just ‘turn them on’ and get started right away.

Likewise, your BAM portal is an evolving tool. Your dedicated Customer Success Managers can manage any ongoing changes and customisations to keep up with your growth. The portal itself is highly customisable, so even if there’s something unique to your brand that you can’t see available in the portal, discuss it with us and we will always do our best to accommodate your needs. 

How do the localisation features work?

Teams can have access to as many or as few localisation features as you allow them to. Within the creation tool, they can do the following:

  • Create new assets from existing templates 
  • Edit and localise existing creatives
  • Switch out imagery to be more culturally specific or relevant
  • Change logos to be in line with their territory
  • Convert English text into localised language
  • Update any country-specific information or legalities 

Do employees need to be competent in design?

The idea behind BAM by Papirfly™ is for it to be accessible to every type of employee at every level. Anyone in your team that is able to use a computer and the internet will be able to use BAM effectively. 

Once your portal is built, teams need just an hour of training before they are able to hit the ground running.

Pre-defined rules and templates ensure that only certain actions can be performed, providing limitations that ensure the integrity of your brand is always retained. We like to call it flexibility within a framework. 

How does the portal work on a global scale?

Your portal is accessed via a login on a dedicated URL. Several logins and custom dashboard views can be created for different teams and individuals across the world. Teams can have access to only what they need or is relevant to their market, while those in charge can see everything if they choose. 

Customisation and admin control levels can be set at an individual level. Templates, libraries and the integrated DAM can be tailored and organised at a brand or territory level, ensuring that there’s no confusion over which creatives should be used and when. 

Will we still need to work with an agency?

We believe the partnership you form with an agency is invaluable. So much so that we even work WITH agencies to implement BAM for their clients. An agency’s strength lies in its strategic and creative skills, and with the magic of BAM the lion’s share of your budget can be spent on these strengths, with everything else taken care of in-house.

When delivering day-to-day collateral, you need it turned around fast, and this isn’t always possible for an agency. By striking the right balance of what should be delivered by your agency and your in-house team, your budget is spent in the right areas and your deadlines will always be met.

BAM is not just a powerful creation tool that allows you to deliver marketing at speed and scale, it’s also a brand education portalcampaign management tool and a Digital Asset Management system. BAM brings together all the key technologies needed to optimise your marketing output, and effortlessly delivers it in a single comprehensive platform. 

Still can’t make up your mind? Take a look at these resources: 

Curious about brand portals? Read this first 

How BAM goes beyond creative automation 

How do I work out ROI?

This depends on several factors including:

  • Your current budget
  • How much you spend with agencies
  • Your need for marketing collateral
  • How demanding your deadlines are

How long does BAM take to implement?

This can vary depending on the scale of the project and your brand’s needs. Typically we would say that larger, disjointed brands can have their portals live within a year. Remember, there’s a lot of work internally that needs to be completed to get your brand aligned before we build your portal, and this is often where delays can lie. 

How can BAM prevent mistakes from happening?

When we build your brand portal, we create design templates with locked down and editable features. How editable or restricted each part of an asset is entirely up to you.

  • Your brand portal can also integrate with other systems to ensure the accuracy of data, such as a PIM or ERP system. 
  • A digitised sign-off process can ensure amends are made and collateral meets organisational requirements before an asset is ever allowed to be downloaded or published. 
  • Sizes and finishes for printed materials can also be pre-populated for each team or department to avoid misprints.

Ready to take the next step? Still have more questions about BAM?

You have a few options as to what you can do next: 

BAM, Brand Activation Management, Employer brandLeave a Comment on How BAM directly supports work-life balance

How BAM directly supports work-life balance

The definition of work-life balance is quite different depending on who you work for. For some, it’s unlimited holiday, flexible working hours and perks-a-plenty. For others, the reality is much starker.

However your work-life balance scale is tipped, one thing’s for sure: If your time at work is full of stress, all the perks in the world won’t make a difference.

BAM by Papirfly™ was designed with one aim in mind: To give teams the freedom to fly. To free them from the fast-paced, ever-changing environment that demands high-level thinking, concentration, energy, multi-tasking and more.

Software isn’t going to save the world, but it can help to make work-life more enjoyable and fulfilling.

How BAM supports individual employees

Manageable hours and no longer working late

Whether resources are low or your team is stretched, there’s nothing worse than working through lunch or staying late just to meet deadlines. Rushing not only compromises the quality of output, but also leaves it more prone to errors. Working this way is unsustainable and unfulfilling. 

Working long hours is mentally draining and sees people missing out on important events with family and friends, as well as leaving them with less time for self-care and other activities that keep their mental and physical health in check.

BAM automates many time-consuming and manual processes, meaning that work gets done more quickly. There are predefined templates in place meaning that anyone in any team can create what they need when they need it. There’s no need to worry about things going wrong because the sign-off process is digitised and the creative is completed with guidelines enforced. 

In summary…

  • No more long hours 
  • Automate time-consuming tasks 
  • Digitise sign-off 
  • Prevents rushing 

Feeling less stressed

Many of BAM’s features are designed to make marketing as stress-free as possible. There’s less reliance on agencies or others around you, the responsibility of creation or editing can sit almost anywhere – with no design experience needed to create an infinite amount of assets, including print, digital, video, social, email and more.

These can all be made on-brand in a matter of minutes, so no panicking to push through any last-minute changes or amends. All the power is in your hands.


Able to meet deadlines and keep up with demand easily

When your marketing team is relied upon by all areas of the business, demand can quickly outweigh capacity. Often there’s not an option to say no and teams need to muddle through to achieve what they can, as quickly as they can.

With a dedicated campaign planner built-in to a DAM, everyone understands their deadlines. Marketing materials can be created quickly thanks to smart templates. Technically, anyone in the business can create the assets they need by themselves, as long as they have had the initial hour of training they are good to go.

This means no more over-committing, only seamless execution.

In summary…

  • Shared responsibility and burden
  • Deadlines met with ease
  • Capacity is increased to cope with demand

Reduce the risk of anything going wrong

Anxiety and panic are significantly reduced when the scenarios that can cause them are eliminated. Having the assurance that stops things from going wrong is one of many ways to do this with BAM.

Predefined smart templates are built tailored to your brand. Locked down image libraries, colour combinations, layouts and more so that nothing can be created off-brand.

An optional digital sign-off process can also be embedded into any asset you create. This allows people to comment on particular elements of an asset, approve changes and give ultimate sign-off on the marketing’s release. A full audit trail is left which means you can see who did what and when. 

In summary…

  • Full audit trail on assets
  • Digitised approval process
  • Pre-defined templates prevent anything being off-brand

More scope for remote working

When all or part of your team is working remotely, it’s important for them to be able to access what they need without always needing server access or software installed. Your brand’s dedicated brand portal is accessed via a URL and login on your normal browser, which means anyone can access and create what they need from anywhere in the world.

This pulls down huge barriers for teams who have been unable to embrace hybrid working. The power of BAM means they can always pick up where they left off, whether they’re at home, on-the-go or in the office.

Unmanageable workloads are a thing of the past

Taking on too much or feeling under too much pressure often only ends in one way – an unhappy person that looks elsewhere for a new role. Marketing is by its very nature a complex beast, but too much to deliver and too few resources is an unnecessary strain on teams.

Each of BAM’s four feature categories work to make workloads more manageable in the following ways:

Create – An infinite amount of print, digital, social and video assets. There’s no limit to the amount you can create so budgets can be stretched as far as you need them to go. Assets can be created in a matter of minutes, which means more time is freed up for individuals.

Educate –
A central place for teams to access all brand guidelines and documentation, ensuring that everyone knows what they’re doing and when. The right teams in the right territories have access to the resources that are relevant for them, which helps to improve accuracy, eliminate mistakes and prevent duplication of effort.

Store & share – A built-in Digital Asset Management (DAM), where everything is centrally stored and accurately organised. Teams can access, edit and share any marketing materials that have been created without having to hunt for what they need. The latest versions and their history is all recorded, and prevents having to go back and redo assets.  

Manage – A central birdseye view of everything that’s going on, no need for back and forth on emails or endless Zoom calls. Create and access timelines, briefs, project information and files in one place. Manage sign-offs digitally and only release artwork for download once it’s signed off.

Ways BAM supports brands

Smart templates ensure everything’s on-brand


There’s total peace of mind that teams across the world are all on the same page and delivering to a high standard.

Teams are always informed and educated

A dedicated education section means that teams in every country have access to the information relevant to them and that brands are activated correctly.

Time is used more effectively


Reduction in time searching for files. Assets created in minutes. Less time liaising with agencies. Amends made in seconds. Time freed up for strategic thinking. There’s no end to the productivity gains made possible by BAM.

Transform the way you work forever


Learn more about the power of BAM for your corporate, employer brand or retail marketing team. Book your demo today. 

 

BAM, Brand Activation ManagementLeave a Comment on What is BAM? Everything you need to know

What is BAM? Everything you need to know

At a time where consumers are spoiled for choice as to where they devote their time and money, the importance of a strong, memorable brand grows greater every day.

Your brand is your unique calling card. Your organisation’s identity and personality. The values and components that inspire others to buy from you, join you, engage with you. It’s impossible to overstate its worth, and imperative to nail down in an increasingly competitive landscape.

The power of brand

  • 82% of consumers will first click on a brand they’re familiar with after a Google Search (Source: Red C)
  • 81% of consumers need to trust a brand before they buy from them (Source: Edelman)
  • Consistent brand presentation increases revenue up to 33% (Source: Lucidpress)
  • It takes 5-7 interactions with a brand for people to remember it (Source: Pam Moore)
  • 43% of consumers choose brands they’re loyal to over their industry competitors (Source: Fundera)
  • 59% of consumers prefer to buy new products from trusted brands (Source: Invesp)
  • Consistently presented brands enjoy 3.5 times more visibility than inconsistent ones (Source: Demand Metric)

However, the burden of building and maintaining a global brand is far from easy. It can eat away at time and budget – both of which are often in short supply. You have to manage more channels than ever, with the potential for any inconsistency to hurt your reputation. It is a full-time responsibility, and never seems to get any simpler.

Well, that was until Brand Activation Management (BAM) emerged. With this in place, brands globally are unlocking their brand’s true potential. They are locking down consistency across all channels and markets. They are delivering more while dedicating less time and resources.

Here, you will find out why BAM is fast-becoming the beating heart of marketing teams the world over.

What is Brand Activation Management?

Brand Activation Management is a total, all-inclusive approach to protecting, preserving and propelling a brand to achieve its full potential.

This enables teams to centralise content production and bring it in-house, with no need for specialist expertise or any sacrifice in quality. An infinite number of assets can be seamlessly created, stored and shared with teams around the globe.

Basically, it makes executing your brand easy, as per your brand guidelines, whilst removing traditional bottlenecks for asset production.

In addition, employees can be educated on everything that represents and depicts their brand through a dedicated portal, and asset usage across campaigns can be planned, monitored and analysed with ease.

BAM was developed in response to the ever-growing importance of branding to connect with audiences worldwide, and the pressures teams faced in pursuing this goal. Standing out from the crowd is only getting tougher, and marketers need every advantage they can get.

Especially when brand management is littered with challenges, including:

  • Limited capacity or budgets to produce assets frequently on all channels
  • Inconsistencies due to a mismanaged brand guidelines, reliance on third-party agencies or simply time pressures
  • Lack of in-house designers and creatives
  • Restrictions on available technology (e.g. video editing software)
  • Dealing with language and culture changes across international audiences
  • Difficulties collaborating with local teams to launch timely campaigns
  • Assets frequently getting lost or forgotten, leading to duplication of efforts

These issues have placed brand managers and marketing teams under unenviable pressure – with repercussions felt on work-life balance and their overall working experience.

BAM meets these challenges head-on, so marketing teams can enhance the power of their brand while making life simpler at the same time.

6 reasons why BAM represents the future of marketing

To explain the difference that BAM makes to teams who want to showcase their brand to the fullest, here we will break down some of the standout challenges marketing teams face and how BAM overcomes them.

Challenge #1: Limited time and/or budget

It’s a problem more and more marketing teams are having to contend with. In 2021 marketing budgets plummeted to an average of just 6.4% of company revenue – the lowest percentage on record.

A lack of time and budget hinders a brand – and the people responsible for managing it – in numerous ways:

  • Assets can’t be produced as frequently or across more channels
  • Quality of output is restricted by capacity available
  • Opportunities for effective campaigns are missed by lack of resources
  • People work longer hours to get work over the line, affecting their wellbeing

BAM’s solution

Introducing BAM into an organisation can make an immediate difference to how budgets are handled and how quickly assets are produced:

  • The use of bespoke, intelligent templates, across all marketing channels, enables assets to be produced in a fraction of the time they would take conventionally
  • This substantial time-saving means that an organisation can produce hundreds, if not thousands, more assets a month than without BAM
  • Templates are built in accordance with an organisation’s brand guidelines, so there is no risk of going off-brand, which saves time on proofing and amending assets
  • Adaptations can be done in seconds, so assets can be reused across multiple campaigns

Fundamentally, a BAM platform empowers marketing teams to create an infinite number of on-brand, studio-standard assets, allowing organisations to spread their branding further – at reduced costs and with no compromise in quality

Challenge #2: Lack of designers and creatives

A big hindrance to marketing teams is a lack of in-house specialists to take ownership of producing brand materials. This is understandable – hiring staff is a significant expense, particularly at a time when budgets are shrinking.

However, this either limits the capacity that teams have to spread their brand far and wide, or results in a lower-quality output due to a lack of time or expertise. 

Alternatively, brands can become reliant on agencies to produce these materials. While more cost-effective than hiring in-house, it does represent a drain on much-needed budget. And, because agencies have other responsibilities, there is no certainty that they will be able to squeeze in work when time is of the essence.

BAM’s solution

Anyone can use BAM after just an hour’s training. Because its templates are so intuitive and leave so little margin for error, someone with little or no design experience can hop onto this platform and produce high-quality materials instantly.

This means organisations don’t have to spend over-the-odds for in-house creatives, or become dependent on agencies to produce the content they need. Instead, BAM upskills existing employees so they can actively create materials when they’re needed.

Challenge #3: Branding inconsistencies

There are many issues that can allow inconsistencies to creep into an organisation’s branding:

  • Lack of communication and collaboration across teams
  • Agencies not having a firm grasp on brand guidelines
  • Brand guidelines not being accessible or understood by team members
  • Time constraints leading to assets being rushed

These circumstances can have dramatic repercussions on how a brand is perceived by its audiences. They may be confused about its identity, making it appear weak and untrustworthy. Customer journeys become disjointed. Employees and partners are less inspired to become brand advocates.

BAM’s solution

Again, the locked-down elements of BAM’s pre-defined templates make it virtually impossible for assets to go off-brand. This is a massive relief to marketers, who are assured that all materials presented to their consumers are aligned with their brand values and identity.

Furthermore, BAM’s commitment to consistency stretches further than the strength of its templates:

  • The potential to introduce approval workflows ensures that any asset produced can quickly be sent to marketing managers to green light before anything goes live
  • BAM provides a central, online hub for all brand guidelines, training materials and more, so employees can always be informed of their parameters
  • It offers the capacity for team members worldwide to collaborate and comment on work in real-time

Challenge #4: Assets going missing

Did you know that the average information worker spends 28 days a year searching for documents? The time it takes marketing teams to uncover assets and other resources lost in meandering folders can often be comparable.

This significant waste of time is only compounded when, if the asset being searched for can’t be found, teams then have to devote additional time duplicating the original output.

BAM’s solution

BAM platforms confront this age-old problem by housing their own in-built Digital Asset Management (DAM) tool. A DAM acts as a central database for all campaigns, imagery and documents – once an asset is saved onto it, a user can quickly locate, download, edit or send anything within the DAM to their teams worldwide for use in their campaigns.

  • Assets can be stored and categorised by team, sub-brand, campaign or country, making them easy to find
  • All material is downloaded, saved, shared and edited from within the portal
  • Different accessibility levels can be set per user, meaning employees can only access content that is relevant to them

Challenge #5: Out of control campaigns

The already vast number of channels that marketing teams use to present their brand seems to expand every year. This puts pressure on these teams to not only produce enough assets to maintain a frequent presence in their audiences’ eyes, but also to manage these campaigns competently.

Without good oversight of all assets that are required for a campaign and when, they can quickly descend into chaos. Deadlines are missed. Opportunities are lost. Brand value is diminished rather than enhanced.

BAM’s solution

BAM platforms resolve this problem with comprehensive campaign planners. Teams gain a bird’s-eye view of everything created and shared across international teams, allowing them to plot clear timelines for particular assets over the course of a campaign.

This establishes order at a time where it is so easy to lose control. Marketers benefit from an organised plan of action, which can be overseen and updated at any time.

Challenge #6: Language and cultural barriers

Finally, for global brands to truly resonate with consumers worldwide, content must be adapted to meet different languages and cultures. If this isn’t pursued, or not fulfilled effectively, brands are unlikely to form deep, meaningful relationships with customers further afield than those in their home base.

BAM’s solution

By empowering marketing teams to instantly adapt materials into any required languages, and use a DAM to store an infinite number of culturally appropriate images and assets, BAM helps brands to harness the true power of localisation.

This helps to ensure that brand identity is not compromised across all markets, while any subtle alterations helps to avoid mistranslation mistakes or cultural faux-pas that could hurt a brand’s image globally.

These are just some of the standout ways that BAM platforms will be a must-have tool for marketing teams who want to maximise the potential of their brand for the long term. This approach is an unquestionable time and cost-saver for marketing teams of any size.

But the advantages extend even further when we consider the unique ways BAM supports the work of distinct areas of marketing. Below, we delve into three of the most notable places where BAM makes a big difference:

  • Employer branding
  • Retail marketing
  • Corporate communications

BAM for… employer branding

The strength and attractiveness of an organisation’s employer brand is an indicator of their future prospects. With competition for top talent fiercer than ever, and an ongoing battle to retain valued team members from poaching, improving this aspect of marketing is critical to the continued growth of an organisation:

75% of job seekers are more likely to apply to companies that actively manage their employer brand 

92% of people would consider switching jobs when offered one at a company with an excellent corporate reputation 

Strong employer brands can reduce the cost per hire by up to 50% 

Slicker recruitment campaigns

Through the campaign planning capabilities, BAM helps companies create more coherent recruitment campaigns across their various markets. This helps brands to be ever-present in the minds of potential recruits on all of the channels they use, so they get a clearer, more consistent impression of what it’s like to work for their company.

More emphatic onboarding

Once a candidate is attracted to a company, BAM can streamline the process of onboarding them into the company. By housing all brand guidelines, EVPs, training videos and more in one central, easy-to-access portal, new recruits can be immediately immersed into their work environment.

This is particularly valuable at a time where remote and hybrid working is on the rise – a solid digital onboarding experience can help recruits become accustomed to company values and culture even if they don’t step foot in the office.

Turn employees into advocates

It shouldn’t come as much of a surprise that candidates are more likely to trust the experiences of employees at an organisation than the messages coming from the main brand channels.

BAM can help transform employees into advocates by enabling them to produce high-quality content for social channels based on their workplace experience.

BAM for… retail marketing

The significance of speed and accuracy in retail marketing is impossible to overstate. To keep the full, undivided attention of consumers, these teams need to be consistently engaging them with content. Responding to the latest trends and developments. Providing a truly multi-channel experience – both in-store and online.

Reduced time-to-market

With agility a crucial characteristic of any great retailer, BAM ensures this is never lacking. Local stores are enabled to immediately craft content that jumps on hot trends or events, be it with a timely discount or a limited special offer.

Without constant back-and-forth between the head office and separate locations, these opportunities can be capitalised on much sooner – with BAM ensuring that there is never any cause for concern over brand inconsistencies.

Infinite digital and print assets

There is more pressure than ever on retailers to deliver a truly omnichannel experience to consumers. A fluid, uninterrupted and completely consistent journey, whether a customer engages a brand online, or by heading inside a shop.

As BAM unlocks the ability to create an infinite number of print and digital assets – all with distinct templates to guarantee everything is on-brand – this ensures that consistency is locked down across all touchpoints. No matter where a customer interacts with a brand, they will get the same impression.

Full PIM and ERP integration

PIM and ERP systems have greatly enhanced how reliably retailers capture and store data across their products and processes. But BAM can take their benefits even further.

By integrating with these solutions, BAM users can harness this data to make sure that all product data presented in their marketing is 100% accurate at all times. This confirms that customers are never shown incorrect information, building up their trust in brands.

BAM for… corporate communications

An organisation’s corporate communications are critical to the perception of both internal and external audiences form of its brand. The messages a company relays to its customers, employees, partners and the wider world must consistently evoke the values and characteristics of the brand to keep them engaged and clear on what it stands for.

Unique, accessible brand portals

By establishing a central, united brand portal for organisations, regardless of how far teams are stretched out, BAM platforms keep all critical brand-related information in one, easy-to-access place.

This helps prevent teams from becoming disjointed. Every team member is fully engaged with their brand identity through this platform, ensuring content both internally and externally never needs to go off-message.

Upscale internal communications

There’s no question that the more actively an employer communicates with employees, the more likely they will feel part of a community and involved in driving the company’s future. Productivity rises. Culture is reinforced. Loyalty towards the brand increases.
Therefore, by allowing teams to upscale their internal communications, be it through regular newsletters, motivational signage or robust handbooks, BAM can help foster better connectivity throughout teams.

React to events quickly and consistently

There is a growing expectation of brands to voice their opinion on societal issues that correlate to their values, or take ownership of mistakes or problems in a timely fashion. If this doesn’t happen or takes too long, a brand’s reputation can quickly begin to slide.

The increased dynamism that BAM provides enables teams to rapidly create content – press releases, adverts, announcements, etc. – in response to emerging events. A speedy reaction helps brands to stand out to consumers on societal issues that matter to them, or reduce the backlash that may develop after some bad press.

BAM, Brand Activation Management, Digital Asset ManagementLeave a Comment on BAM vs DAM: What’s the best choice for your team?

BAM vs DAM: What’s the best choice for your team?

We all understand the frustration when something goes missing. It could be the mad dash to find your keys in the morning, or listening out for the faint sound of your phone’s ringtone around the home.

When it happens in our personal lives, it’s an annoyance. When it happens at work, the results can be far more costly. If emails are misplaced, or files get lost in an endless maze of folders, this can have a major drain on productivity:

Marketing teams are not immune from these statistics. Designers devote hours recreating lost assets. Managers waste substantial amounts of time relocating files. Campaigns are delayed or missed altogether because its assets were not available. Consistency is compromised as replacements are rushed through production.

These examples may be enough to give experienced marketers painful flashbacks. But, as is so often the case, technology has evolved to overcome these persistent problems, with Digital Asset Management (DAM) now a key component of many marketing teams’ toolkits.

However, many marketers are still to realise that the evolution didn’t stop there. As revolutionary as DAM has been, it is just a stepping stone to an even more complete and powerful platform – Brand Activation Management (BAM).

For those yet to be informed, here we will explain why the BAM vs DAM “debate” is actually an example of how technology continues to mature to meet the growing needs of marketing teams worldwide.

What is Digital Asset Management (DAM)?

Before we break down this evolution, it’s important to understand where it began. Digital Asset Management (DAM) software centralises all of an organisation’s digital assets into one central location. Documents, images, videos, photos, audio – these assets and more are stored in one place to remove the risks of content going missing or being unnecessarily duplicated.

After rising to prominence in the 1990s with systems like Cumulus, DAM software has become more robust and comprehensive. Marketing teams spread globally could store and share an infinite number of assets in one place, improving collaboration, productivity and consistency.

  • Large files can be shared faster than relying on email or services like WeTransfer
  • Unique tags and metadata enable people to search for the assets they need faster
  • Brands have greater oversight and control over the most up-to-date versions of assets, so nothing outdated is published
  • Any outdated assets can be archived to allow for updated versions later
  • The costs and resources associated with duplicating work disappear, as everything uploaded to a DAM is quick to find and access

Indeed, it is no surprise that by 2024 the DAM market is anticipated to be worth an enormous £6.3 billion. For many teams that have introduced these systems, they have become an indispensable part of their operations for numerous reasons:

find assets 5x faster using a DAM
save up to 150,000 with a strong DAM solution

This sounds incredibly promising. However, it is important to remember that DAMs only serve one purpose – effective management of your digital assets. The best examples of this software do that job very well, but it is just one step towards marketing teams maximising productivity and locking down consistency.

If you wanted to take other steps towards this goal – rapid content production, easy-to-access brand portals, efficient translation and localisation, birds-eye view of campaigns, etc. – you would need to invest in other systems. This increases costs, and means your team would have to be trained to use multiple tools.

In summary, DAM software has been a vital development in marketers overcoming obstacles to their performance. But, as these DAM systems can only achieve so much on their own, new technology has used their foundation to deliver even more comprehensive support to global teams.

What is Brand Activation Management (BAM)?

This is where Brand Activation Management (BAM) enters the picture. 

Developed in recognition of the importance of brand identity in today’s landscape, and the challenges marketers face in establishing and maintaining this to a worldwide audience, BAM is an all-inclusive approach to protecting, preserving and propelling a brand to achieve its full potential.

An important way BAM platforms fulfil this ambition is by including an in-built, configurable DAM as part of their package.

This means that BAM systems deliver the same benefits as a DAM – a central resource for all brand assets globally. Robust search and filter systems to locate required materials. Teams are able to download and share assets with teams around the world. Less confusion, more productivity.

But, while this is where the advantages of a DAM stop, for BAM it is just one way it helps marketers unlock their brand’s true power. These additional capabilities include:

  • Enabling anyone, regardless of specialist expertise, to create and edit brand consistent print and digital marketing materials in minutes – all done in-house
  • Instant sizing and formatting of assets for multiple channels – social media, video, brochures, digital banners, posters, billboards, etc.
  • Straightforward translation of content into a wide range of languages for audiences across the globe
  • Providing a single source of truth for an entire brand, housing all guidelines and standards in one central portal
  • Allowing users to oversee and manage the delivery of assets across their campaigns, and track asset usage and other useful data

You can explore the full capabilities of this technology in our article “What is BAM?” Give it a read to discover exactly how these platforms build on the example set by its predecessors, including DAM systems.

Debunking the BAM vs DAM debate

Due to this, any imagination of a “BAM vs DAM debate” misses the point. The fact of the matter is that BAM wouldn’t exist – at least not in its current form – if DAM wasn’t around first. 

The development of DAM will always be a critical innovation for marketing teams across the globe. But, like how DAM itself was an improvement on humble file sharing and folder setups on desktop computers, BAM has evolved from this to broaden the horizons of teams looking to take their brand to the next level.

BAM vs DAM

Technology constantly evolves to overcome challenges and make our lives easier. Imagine if we stopped developing modes of transport after the bicycle was invented. Or if we still shared information between computers on floppy disks.

BAM is an illustration of that evolution in action – taking the undeniable benefits that DAM systems provided, and then building on that with other innovations to establish one all-encompassing solution for brands and teams worldwide.

Why BAM beats DAM in employer branding

strong employer brands reduce hiring costs by 50% with BAM

Numerous employer brand teams have utilised DAM software to support their efforts to recruit and retain top talent. Particularly for organisations with locations globally, with different languages and cultural nuances at play, it is all too easy for assets intended for one campaign to get mixed up with assets from another.

By using a DAM, employer brand teams have been able to contain everything in one place, so nothing is ever misplaced or confused. Assets can be tagged based on the location of the campaign they’re intended for, and workflows can be established so certain teams only have access to the assets that are relevant to them.

This unquestionably improves the productivity of these teams, and reduces the risk of inconsistencies hindering the effectiveness of campaigns. Yet, BAM builds upon these benefits even further:

  • All EVPs, training videos and onboarding materials can be stored within the brand portal, helping candidates and recruits immediately grasp what your brand stands for
  • It allows your team to quickly adapt assets with the right language and cultural imagery to best connect with global candidates
  • BAM empowers teams to produce more content in-house, so you can be more present on the marketing channels that your preferred candidates use
  • It helps to lock down brand consistency, something the majority of candidates want to see from prospective employers
  • Because of how easy BAM is to use, employees are empowered to produce their own assets to advocate your brand on their personal networks

Why BAM beats DAM in retail marketing

80% of consumers say that experience from a retailer is important

Speed is important for any marketing campaign, but this ramps up significantly in the world of retail. Any hours wasted searching for required assets can see brands miss a massive window of opportunity with their customers, be it a brief trend or seasonal event. Delayed campaigns can cost retailers greatly and cause them to lose out on business to competitors.

The presence of a DAM system helps to limit this possibility. Once again, the ability to tag and label assets makes it seamless for different stores to locate the assets they require for their campaign, or download and adapt an asset for their own purposes.

This accessibility of materials ensures that campaign turnaround times are cut down substantially. Retailers can strike their customers while the iron is hot with perfectly branded materials, and ensure their locations around the globe have the content they need at all times.

Of course, BAM captures these benefits and pushes the boundaries even further:

  • PIM and ERP integration means that all marketing materials can instantly be updated with the data inside these systems
  • Local stores are empowered to create their own local campaigns and collateral, without specialist designers in-house, and provide a truly omnichannel experience
  • Individual stores can immediately adapt and translate existing assets for their local audiences
  • Campaign progress can be effortlessly tracked, and analytics captured relating to asset usage and popularity

Why BAM beats DAM in corporate communications

productivity improves by 25% if employees feel connected

A DAM system is an effective tool for organisations looking to establish a “one team” mentality. It enhances the opportunities for collaboration among international teams, fostering greater unity among employees behind the brand as a whole.

So, rather than individual locations feeling isolated or disconnected from head office, the DAM platform gives them an immediate way to engage with the content that is being sent their way. This also means that, if an incident occurs that warrants an immediate response, this can be accomplished sooner, instead of tons of back-and-forth getting the wording or branding right.

BAM builds on these advantages that DAM offers to those responsible for a brand’s corporate communications:

  • A unique brand portal helps keep every employee informed and connected to the purpose and values of the entire company
  • Internal communication can be upscaled significantly at no greater cost, encouraging team members and boosting their productivity
  • Locked-down templates ensure that consistency is always maintained in your external messages, so you never come across as disingenuous to customers

Embrace the evolution

We hope this has helped improve your understanding of the differences between DAM and BAM, and the role they play in securing brand consistency and maximising productivity within marketing teams the world over. If you have taken away only one piece of information, we hope it’s the understanding that with BAM you lose none of the benefits you gain with a DAM. Instead, you gain more that can immensely enhance the strength and stability of your brand internally and externally.

To fully appreciate the reach of BAM by Papirfly™ and the revolutionary impact it can have on the performance of your company, arrange your demo of our solution today. 

BAM, Brand Activation ManagementLeave a Comment on The better way

The better way

What does company culture look like? It’s much more than an office bar and quirky team photos on your website. Culture is something deeply embedded at an organisational, managerial and individual level – it’s a mindset and an effective way of working.

There are always going to be barriers in our working lives, the unremarkable and the unpredictable, waiting and ready to pounce and descend our effectiveness into chaos. Projects don’t always go to plan. Resources aren’t always available and budgets are often stretched or limited. Sometimes we run out of coffee. We adapt and we overcome. 

But when a business is continually faced with the same problems day in, day out, shouldn’t it be in the best interest of the team to invest time in unearthing a solution? If an issue affects even one person in a department, it has the potential to disrupt everyone down the line. Deadlines are missed. People get stressed. Nobody has a simple way of getting stuff done. 

Most intelligent software has been born out of taking an everyday problem and providing a solution that simplifies – Xero for accounting, Slack for project management and HubSpot for sales to name a few. But what about marketing? How are marketing teams supposed to keep up, create campaigns and take hold of their rightful market share?

Well, there is a way for marketing teams to work smarter, not harder. What we at Papirfly would call, the better way.  

Such an agile industry like marketing calls for an agile system. But when design needs to be governed from a brand consistency and creative perspective, can simple-to-use design software ever be truly agile?

The short answer is yes.

Our vision as a company for nearly 20 years has been to challenge the status quo and simplify the everyday. We understand creating marketing materials can be expensive, time-consuming and – let’s face it – an absolute nightmare to deliver on a global scale. Traditional methods of delivery just can’t keep up.

What our web-based software does is bring branding control, consistency and creativity into the hands of your team – without specialist expertise or support. It harnesses smart templates, which are programmed to give your team freedom to create what they need within a specified framework. Every format, every size, every type of asset they could possibly need – and they have the power to create it.

The designs are to an agency-standard, restrictions are in place to ensure brand identity is never compromised and it’s incredibly simple to use. Businesses can embrace new opportunities because teams are quick to react to market demands, rather than miss the boat due to restrictive budgets or turnaround times.

Of course not having to engage an agency every time you need something saves money, which is incredibly valuable. But the resources, stress and strategic thinking time it saves is priceless.

Does the better way mark the end for agencies?

Absolutely not.

If anything, the role of agencies is to become even more significant. When clients become more self-sufficient, budgets are freed to be reinvested. That money can be redistributed into more strategic work, high-level campaign planning and driving the brand forward.

The role of Papirfly is to ensure that when this incredible thinking reaches all corners of the globe, nothing has been misused, diluted or gone rogue.

Does the better way mean a change of culture?

For me ‘The Better Way’ is much more than a slogan, more than a call to action that agencies, retail marketers, employer brand teams and marketing teams can rally behind. 

I believe it looks to redefine the culture of businesses, to show on a grander scale how platforms and systems like Papirfly are bringing about a change to the mentality of work and helping everyone achieve greater all-round balance in their lives.

It’s an investment into business sustainability and your employees. 

When work becomes easier to execute, more gets done. Employees are more productive. Management is satisfied and everyone feels appreciated.

It would be contrived to say that a single piece of software can change the world, but what I can say is that it will change everything for your teams, for you and your brand. Having a local or global brand strategy is one thing – having the ability to deliver it is another, and having the ability to deliver it with ease is the reality you get with Papirfly.

When teams become more collaborative, more empowered and start producing amazing work, great things can and will happen.

People start to take full lunch breaks. Smile more. Leave on time. Have more space for thinking. Become better at their jobs. Are happier at home. Live more fulfilled lives.

And stuff still gets done.

Global governance is the better way.

Freedom to create is the better way.  

Trusting and empowering your teams is the better way.

There IS a better way. You just need to be ready to embrace it.

BAM, Brand Activation ManagementLeave a Comment on The phenomenal power of workplace empowerment

The phenomenal power of workplace empowerment

Imagine the potential of a workplace where employees are more confident to make decisions; a place where they are more accountable, more satisfied and where problems are resolved much faster. It might seem like a corporate pipe-dream, but these outcomes are just some of the benefits of a successful workforce empowerment model.

Is it a coincidence some of the world’s largest brands, such as Disney and Google, are also among the biggest practitioners of workplace empowerment?

While the idea of employee empowerment is considered a current trend, the concept is not new. And these days many businesses realise that its staff is their company’s biggest asset. Having the right people in the right seats is priceless. After all, a business is only as good as the people running the day-to-day.

What’s more, front-line staff are the only ones who truly understand how most company processes work. Working closely with customers, for example, gives these employees unique insight into how the company operates in a real-world situation. They’re often well-placed to benefit business decisions.

So what do unempowered workplaces look like?

High staff turnovers, low morale and unhealthy levels of stress can all stem from a lack of empowerment. If employees aren’t trusted to deliver their responsibilities without the need for micromanagement, or conversely are tasked with delivering beyond their capabilities, they can begin to feel dissatisfied and disengaged.

A 2019 study by CENSUSWIDE revealed that more than a third of employees interviewed felt undervalued and would not recommend their current employer to friends. If those employees had felt more empowered in their workplace, would this number be so high?

Often the usual command and control style of management sees an employee waiting to be given empowerment by a manager.

But proper empowerment means an employee is self-directed and has control of the areas of responsibility for their job role. They’re trusted, they understand the business goals and they have the tools to deliver successfully. This devolution of power makes employees more accountable for their work and workloads, ensures problems are resolved faster, and for both managers and employees, time is freed up.

Saving time means increased output, which could equal a positive impact on the business’s bottom line.

Embracing empowerment – how to deliver a happy staff

True empowerment comes from the individual’s ability to exercise authority within their job role… but only if management gives them this opportunity. This can only come about through significant change, which needs to happen at three levels – the organisational, managerial and individual.

At organisational level

The vision and purpose of the company must be communicated. If managers and individuals don’t understand where the company is going, they will never truly know what they’re working towards. Managers and individuals should also be consulted during the decision-making that affects the way they work. If sweeping changes are made and they were never consulted – how can they ever feel empowered?

At managerial level

Important company information needs to be shared with individuals, autonomy within roles needs to be created, and managers must be prepared to listen, digest what is happening and decide on the next steps. What are the recurring problems? What would help the team be more productive? Working together, determine the tools, resources and processes they have and need in place to overcome the barriers they’re facing.  

At individual level

The employee needs to feel they have the ability to exercise authority within their job role. They need tools in place to deliver their job effectively. Whether that means having a team around them, software that automates part of their job or KPIs to work towards, tools can take many forms.

Why managers have the biggest role to play

When you’re the one that has the day-to-day responsibility of ensuring teams deliver, it falls to you to give them what they need.

And because empowerment isn’t a one-size-fits-all approach, each distinct role is going to require something different. Speaking to your employees is always the best place to start, but there are some things you can do right now to start making a difference… 

Loosen the boundaries

Trust is an important thing. Trust your staff and, little by little, they will grow in skill and confidence. Find what someone does best and let them do it their way. Your success depends on it.

Listen, listen, listen

In some cases, many grassroots staff have more knowledge of day-to-day processes than senior executives. That’s not to say they will have all the skills to solve the problems they bring to you, but they will understand what and why they’re being slowed down

It’s also important to remember that listening also means checking with employees that they’re comfortable with any extra responsibility. If what you’re asking of them doesn’t align with their personal goals, the result could be negative…

Give positive feedback

Everyone likes being told when they’ve done well. And a job well done needs praise. A job done not so well needs constructive feedback too, but remember to allow for mistakes that aren’t crucial. Learn from them. Put things in place to stop them from happening again.

Time and space

Give employees time to experiment and time to learn.

Micromanagement, the polar opposite of workplace empowerment, is nearly always received negatively, even if it’s practised unintentionally. The outcomes for staff working under a manager with this trait are feelings of demotivation, being stifled and a general focus on the wrong priorities. Another perhaps overlooked element of a micromanager is the toll it can take on the health of the manager themselves. Space to breathe is a win-win for all.

Employee empowerment works, so why aren’t we all doing it?

In the fast-moving world of business, the need for quick decisions and actions can easily get in the way of creating an empowered environment for employees, even when managers believe it’s the right thing to do.

It’s not instant, and it may not feel tangible at first. But over time when teams feel empowered, employee output is increased, they feel happier, and morale rises.

If implemented correctly, managers will see increased confidence to complete tasks over time. Any problems will be addressed and likely rectified a lot sooner, allowing projects to move forward at pace. Furthermore, if employees are enabled to solve their own problems, it will allow managers more time for high-level business areas such as strategic thinking.

But even better for an organisation is that a fully empowered staff is more likely to attract the right kind of employee in the first place. Empowered employees radiate competence and happiness, and that’s a fantastic message to send out to new recruits.

Many businesses today recognise the potential of workplace empowerment and its effect on staff motivation, happiness and corporate profits. But to truly be successful, empowerment must be embraced company-wide – at the organisation, manager and individual level. Sometimes we need to work together now in order to achieve more autonomy in the future. There’s definitely no ‘I’ in team, but there sure is power in empowerment.

BAM, Brand Activation ManagementLeave a Comment on A balanced life – redefining the way people work and live

A balanced life – redefining the way people work and live

More than ever we’re looking for that balance between our personal and professional lives. But doesn’t it sometimes feel that success in one means sacrifice in another?

It’s virtually a cliché now to say that employees with a good work-life balance are happier, healthier and more productive. As the tide of modern working practice rolls on, it’s almost a given that business leaders understand the importance of their employees living balanced lives, even if it’s not a working reality.

While free fruit, flexitime and a visiting masseuse would certainly take the edge off a tough week for most of us, if employee perks aren’t accompanied by smart systems and processes that break down everyday barriers, are these benefits really helping to strike that balance? Or do they just serve to pacify the pressures that employees are facing on a longer-term basis? 

What does a balanced life mean in today’s world?

The phrase ‘achieving work-life balance’ is well-worn, yet difficult to materialise. With increased workloads, many employees feel they’re frantically teetering on the career ladder.

Some don’t have the tools to do their job effectively, remember the last time they had lunch somewhere other than their desk or when they last got home in time to put the kids to bed. For some, stability can feel like a distant dream.

Interactions in all aspects of life – friends, family, hobbies and work – help us grow personally and professionally, and stress in one can permeate them all.

Physical, spiritual and emotional development plays an incredibly important role in making us feel more rounded and productive as people. But exercise, meditation and socialising should be embraced for the benefits they bring individually, not solely how they help us escape from workplace stresses that could and should be put right.  

While an employer can’t directly influence these areas outside of work, they can help by allowing staff opportunities to manage all aspects of their life inside of work effectively.

What can employers do to increase productivity and welfare? 

Simplified, the happier and healthier an employee is, the more productive, engaged and loyal they are. Their mental and physical health is better too.

And though work and home can’t always be emotionally separated, there are some simple solutions that can be explored to keep employees as untroubled as possible.

Automation = less burnout

When stress overwhelms a person’s ability to cope, burnout occurs. If the issues causing this can be identified and discussed, there may be opportunities to find a relatively easy solution.

There’s often a double benefit in looking at areas of a role that could be automated. The employee’s day-to-day becomes much more manageable and time starts to free up. The employer benefits from a happier employee who’s more focused on the strategic elements of their role.

Encourage agile working

Another natural outcome of the increased use of technology is flexibility. Web-based tech can allow employees to work from home or on the go. As more companies are adopting the remote-working approach to reduce overheads, those who still have the comfort of central offices could look to introduce a working-from-home policy.

Email is pretty much instant, and video conferencing means teams can be put in touch wherever an office is based. Teams can work better over distances and share projects more easily – and employees love it. Overall it squeezes the most out of the working day without draining the juice from your team.

The perks are important, too!

If your employees are doing a fantastic job, why not show them your appreciation? We spoke briefly about non-financial benefits companies tend to bring in to attract candidates, but they’re also great for retaining existing employees.

Once your internal systems and processes are as complementary to the working day as possible, a perks package can really sweeten the deal. The right balance between the everyday and over-and-above gestures can help employees feel appreciated and even be the catalyst for that all-important work-life balance. It cannot be stressed enough, that without ways for employees to carry out their day-to-day roles effectively, these perks, while attractive, are unlikely to be enough to keep anyone truly satisfied professionally.

Balance? A win-win…

Balance creates happy and engaged employees, promotes good health and maintains physical and mental wellbeing for individuals. Staff stay longer at companies where they feel happier. Churn is reduced, and fewer sick days are taken from burnout.

And it’s not just about front line employees – business leaders also need time to recharge and get their life in balance to remain effective leaders, and of course, lead by example.

You have one life and a group of valuable employees that help strengthen the work you do each day. It’s important to listen and notice the warning signs when the tipping point goes out of balance. There will always be new challenges to face, but as long as there are people willing to find solutions, your workplace – and your workforce – can become unstoppable.