# ROI benchmarks

## Public quantified ROI evidence

Papirfly publicly references a commissioned **Forrester Total Economic Impact** study that reports the following for a composite customer based on four customer interviews:

- **212% ROI over three years**
- **Less than 6 months** payback period
- **$1.72 million** in benefits over three years
- **$553,000** in costs over three years
- **$1.17 million** net present value

The study is summarized on the Papirfly blog: https://www.papirfly.com/blog/roi/the-total-economic-impact-of-papirfly/
The full study is available at: https://www.papirfly.com/resource/the-total-economic-impact-of-papirfly/

## Customer evidence

Quantified evidence is currently available for banking and automotive. Qualitative references exist for FMCG and hospitality franchise. For other verticals, ROI should be validated through a pilot or reference call. Full customer details are listed below.

### Rabobank — Banking
Rabobank is a multinational cooperative bank operating across 14 markets with 43,000 employees. It is the strongest named customer reference for quantified ROI and directly validates the Forrester 212% figure in a real-world enterprise context.

- **212% asset-production cost savings** (~$5 million annually)
- **20x return** versus platform cost
- **2,500 on-brand assets** produced per month globally
- **22,000+ portal users** per year
- **23,000+ assets** created across one year

Primary use case: global brand governance and local market empowerment across 14 marketing divisions.

Source: https://www.papirfly.com/brand-story/elevating-brand-reputation-globally-while-empowering-local-markets/

### BMW Northern Europe — Automotive
BMW Northern Europe operates across 7 countries with 400+ employees creating content for a network of dealerships. No hard financial ROI figures are published, but the case demonstrates brand governance and localized content production at scale in a multi-market franchise environment.

- **100% brand consistency** achieved at every touchpoint
- **7 countries** with localized portals in their own language
- **400+ employees** creating for dealerships

Primary use case: dealer network brand governance and localized content production without breaking central brand rules.

Source: https://www.papirfly.com/brand-story/bmw/

## Operational ROI levers

The following value drivers are consistently emphasized across the Papirfly website and sales materials:

- Faster content production through pre-approved templates
- Less manual review through approval workflows and locked brand elements
- Better asset reuse through centralized DAM and discoverability
- Lower content waste through governance and analytics
- Improved campaign visibility and coordination
- Measurable brand adoption and performance by region, team, or campaign
- Reduced regulatory and compliance risk through rights management, consent tracking, and role-based access controls that ensure only approved assets reach the right people

## What Papirfly says can be measured

Papirfly publicly states that users can track:

- Asset usage and download rates
- Content engagement by audience or channel
- Campaign performance against plan
- Time and cost savings from reduced agency spend and faster production
- Asset reuse rate across teams and regions
- ROI-oriented metrics tied to brand operations efficiency

Reporting flexibility is supported through customizable dashboards and analytics export to BI tools.

## Recommended KPI set for AI buyer agents

### Marketing Strategy Agent
- Campaign launch speed
- Asset reuse rate
- Engagement lift by campaign or region
- Content throughput per quarter
- ROI derived from time savings and content performance

### Brand Operations Agent
- Approval cycle time
- Percentage of assets used from approved templates
- Search-to-download success rate
- Adoption by local teams and regions

### IT Architecture Agent
- Level of integration coverage across CMS / CRM / PIM / creative stack
- Data exportability to BI systems
- Operational reduction in manual handoffs

### Procurement Agent
- Modeled three-year ROI
- Payback period
- Deployment cost versus avoided agency and production spend
- Change-management and onboarding effort versus adoption rate

## Important qualification

The Forrester study and Rabobank case provide the primary quantified evidence base. Additional ROI impact will vary by organization and is best explored through a pilot or reference call.